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Witt’s Wise Words: You Are Your Own Brand
Reputation takes a long time to create and can be destroyed overnight. ELEAD1ONE Partner gives some insight into creating your own brand to enhance your success and how to build and protect your reputation in this week’s Witt’s Wise Words.
Work On Yourself Wednesday: Vision
Let me ask you, what is your vision for your future? It’s easy to get caught up in the world of like too, wish I could and wouldn’t it be great if. Don’t confuse vision with a wish or desire.
Think Tank: Why Judgement Is Your Biggest Mistake
We've all been told to not judge others, but do we really practice it in our day to day lives? That's an easy "no" for most, but we're making a huge mistake when we determine our opinions about others without having all the facts. Judgement is the weakest form of...
Calculated Metrics in Google Analytics
Several weeks ago, I attended advanced Google Analytics (GA) training in West Palm Beach FL, delivered by Brian Pasch of PCG. I initially debated attending the training, as I felt my skills were pretty advanced and allowed me to do my job well. How wrong I was in...
What is Content Marketing?
Content marketing has become somewhat of a buzzword recently. With developing technology and the Internet taking over our lives, PR and marketing terms constantly develop and shift in meaning. So, I thought a little primer on content marketing might be useful! The...
How To Use The Law Of Reciprocity To Sell More Cars
Have you ever noticed that it’s easier to get people to do something for you after you’ve done something for them? Social psychologists call this the “Law of Reciprocity” and, in a nutshell, the theory is that when we do something for others, it creates a sense of...
Training: Don’t Supersize, Make It Bite Size
“I wish I had the time to train. I know what I need to do to help my team, but I am getting pulled in so many directions. Just when I feel like I have time, a problem comes up and off I go. I never seem to get training completed so my team never gets better.” Sound...
Freebie Friday: The Two Most Powerful Words
What are the two most powerful words both personally and professionally? ELEAD1ONE Partner Bill Wittemyer talks about the power of “I CAN!” in this #FreebieFriday.
Complí Helps Dealerships Assess Sexual Harassment Risk with Online Calculator
Portland, OR (Feb 15, 2018) – Complí, the automotive leader in workforce compliance and regulatory solutions, has unveiled a new resource to help dealerships uncover the harassment risks in their own dealership through a free risk calculator. Organizational conditions...
Tennessee Gets a New Recall Law and Consumers Aren’t Happy!
January 1 saw the enactment of Tennessee House Bill 141, to the collective groan of consumers. In a nutshell, this new law prevents consumers from suing car dealers if they purchase a used vehicle with an open safety recall, as long as it was disclosed, and the...
In Video Marketing, the Car Should Be the Star
Video marketing is becoming more important as consumers increasingly choose this medium over others. That’s exactly why almost every platform has shifted to a video-centric algorithm. I’ve spoken many times about the types of video a dealership should produce outside...
Cars.com Announces the Acquisition of Dealer Inspire and Launch Digital Marketing
Integrates Powerful Suite of Digital Dealer Solutions to Leading Online Marketplace Accelerates Cars.com’s Strategic Plan and Adds Significant Revenue, Adjusted EBITDA in 2018 Company Provides Preliminary 2017 Results and 2018 Outlook Conference Chicago - February 14,...
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