Trending Auto Retail News
Affinitiv Releases Free eBook for Auto Dealers: Why Service Absorption is a Dangerous Number
eBook offers a detailed guide on how to grow service profits using revenue per units-in-operation Chicago, IL—March 12, 2018—Affinitiv, a leading provider of marketing and technology services to automotive manufacturers and dealerships, today announced the release of...
Flick Fusion Unveils the Video Warrior Package, a Complete Turnkey Video Marketing Solution for Auto Dealers
Urbandale, IA—March 12, 2017—Flick Fusion today unveiled the Video Warrior Package, a complete turnkey solution with all of the video marketing components that an auto dealership needs for success, including inventory videos, test-drive videos, video email and...
Clarivoy’s New Software Ensures Correct Marketing Source is Credited for Vehicle Sale
New software for auto dealers, vendors and marketing agencies uses “Any-Touch” attribution to ensure correct marketing source receives credit in the customer’s purchase journey Columbus, OH, March 12, 2018-- Clarivoy, the auto industry’s most trusted source for truth...
Witt’s Wise Words: Don’t Let Fear Control Your Success
We all have fears – fear of failure, fear of unaccomplishment, and so many others. In this week’s Witt’s Wise Words, ELEAD1ONE Partner Bill Wittenmyer explains why we need to start using fear as our greatest motivator instead of allowing it to hold us back from real...
From Self-Driving to Personal Robot: 5 Ways the Car of the Future Will Change Your Life
Love your car? Get ready to say goodbye: Soon it will be obsolete. We’re moving far beyond cars we drive to cars that drive us. But it won’t stop there. In the next decade, cars will be highly cognitive, sophisticated mobility machines powered by AI. They will serve...
Big Data Busted 3: How Large Auto Groups Can Win with Better Data
Welcome back to my three-part series on how to implement Big Data to find the unique data hook that can separate your business from the competition. These articles are based on “Truths, Myths and Everything In-Between,” a presentation I gave at Digital Dealer 23. In...
If You Are Losing Your Donkey – Check This
A male donkey or ass is called a jack, a female a jenny or jennet; a young donkey is a foal. Jack donkeys are often used to mate with female horses to produce mules; the biological "reciprocal" of a mule, from a stallion and jenny as its parents instead, is called a...
Mastering ‘Experiential’ Marketing!
The word ‘experiential’ is a Latin word from the 1600’s relating to our actions from ‘learned’ experiences. From a customer’s perspective, it’s more than just a temporary or staged ‘experience’. It’s the overall perception of a shopping journey, measured by every...
3 Fundamentals to Push Your New Vehicle Performance, Profitability
You could sum up the ways dealers are navigating this year’s new vehicle market with three words—focus on the fundamentals. The focus comes out of necessity: Sales volumes aren’t what they used to be. Dealers know it’ll take a little more effort and energy to maintain...
It Takes Two: Who is buying all of these dealerships?
In prior columns in this magazine, we have discussed the robust transaction market for auto dealerships, a trend that has now been in full force for over five years. To give you a sense of the pace of change in our industry, between 2014 and 2017, an estimated 1,080...
A Mystery Shop for a Major National OEM
We were recently (2018) contracted to conduct a thorough mystery shop campaign all over the U.S. for a major automotive manufacturer. The goal was to mystery shop a proportional number of their dealers in the country and evaluate them on several important...
What Are You Offended by Today, and What’s It Costing You?
This article is about staying more focused on what matters most so you can get more of the right things done daily and improve results. But first I need to set the stage by presenting what is often the biggest obstacle to that goal: getting sidetracked throughout the...
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