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Trending Auto Retail News

Islands in the Stream, that is What We Are

Islands in the Stream, that is What We Are

Live video is taking over. If you have been on social media anytime lately, you probably noticed the barrage of streaming Facebook Live videos. In addition, videoconferencing has replaced boring teleconferences on just about every major platform. Why? Because, while...

Freebie Friday: Be a Salesman, Not a Yes-Man

Freebie Friday: Be a Salesman, Not a Yes-Man

Too often we see sales people make efforts to overachieve by making customers happy by agreeing to everything they want. In this #FreebieFriday, ELEAD1ONE Partner Bill Wittenmyer says DON’T be that person acting like you work in a drive-thru offering fries with that...

Want to Promote Accountability in Sales? Go Mobile

Want to Promote Accountability in Sales? Go Mobile

Automotive retailing (and the automotive industry in general) has always been closely tied to technological advances that help shape – and disrupt – the consumer experience. It can be jarring to think of how technology has transformed the vehicle sales process over...

Why Omni-Channel Beats Multi-Channel Marketing

Why Omni-Channel Beats Multi-Channel Marketing

Lately I’ve heard the terms omni-channel and multi-channel marketing used interchangeably. Yet there’s a distinct difference between the two terms, and several reasons why I believe omni-channel marketing is a more effective approach for auto dealers. Years ago, we...

Training and Education: An Investment or Expense?

Training and Education: An Investment or Expense?

Most businesses agree that training and education are important parts of employee development.Yet, most also view this process as an expense, not an investment. This mindset influences how training and education programs are developed and provided. As a result, many...

Actionable Content Marketing Tips for Digital Marketers

Actionable Content Marketing Tips for Digital Marketers

Content marketing is definitely one of the marketing practices that are here to stay. As you may notice, to sell something online, you need to have a platform called website. The pages that comprise the website cannot be blank. Every website contains written text, and...

A Dating Guide to Automotive Digital Marketing

A Dating Guide to Automotive Digital Marketing

Much like dating, the car buying process has almost moved online. Consumers know everything about you before they even walk through the door. It’s only a matter of time when buying a car is as easy as ordering take out. Whether you’re an OEM executive, participating...

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