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Trending Auto Retail News

Conquesting Advantages in a Competitive World

Conquesting Advantages in a Competitive World

Selling cars has never been more challenging. Dealers face stiff industry competition, margin compression, and a generally indecisive consumer audience up to the point of purchase. Today’s dealers need a leg up and conquesting gives them that competitive advantage....

Jim O’Sullivan Joins LotLinx Board of Directors

Jim O’Sullivan Joins LotLinx Board of Directors

Established automotive executive brings dynamic leadership and breadth of experience to the LotLinx team CHICAGO, March 20, 2018 -- LotLinx, the industry’s #1 Automotive artificial intelligence (AI) announced today that Jim O’Sullivan will join the company’s board of...

The Seven Rules of Cult Brands

The Seven Rules of Cult Brands

THE BIG IDEA: Certain businesses excel at fostering undying, cult-like following among their customers. Our study of Cult Brands reveals seven rules any business can follow to attract loyal customers. Some customers have a religious devotion to a particular brand....

Hard Facts: Why Consumer Behavior & Lead Handling Matter

Hard Facts: Why Consumer Behavior & Lead Handling Matter

It's easy to blame our issues on others, particularly when we're not seeing the outcomes we think we deserve. But that doesn't mean the blame belongs with them. Is there something you could be missing? Or something you're not doing differently? Chances are the answer...

Rewards Programs Mean More than Just Rewards

Rewards Programs Mean More than Just Rewards

Rewards programs are indisputably a staple in common society. Most retailers have them and consumers have come to expect them. The problem is that most retailers view rewards programs as an expense, rather than a revenue generator. Sure, there are discounts and other...

How to Capture More Service Potential from Current Customers

How to Capture More Service Potential from Current Customers

By many historical measures, service opportunities have never been greater for auto dealers. In the last decade auto sales have boomed, creating an unprecedented service opportunity tailwind for the next decade. More factory scheduled maintenance programs are driving...

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