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Trending Auto Retail News

Freebie Friday: Stop Pitching

Freebie Friday: Stop Pitching

If you’re spending more time pitching to customers and prospects than solving problems for them then you’re likely not experience as much success as you should. In this #FreebieFriday, ELEAD1ONE Partner Bill Wittenmyer explains how great salespeople offer solutions,...

UpdatePromise Unveils New Product Launch Ahead of NADA

UpdatePromise Unveils New Product Launch Ahead of NADA

Features like Video-enabled MPI, Self Check-in Kiosk, and Intelligent Scheduling will help dealerships streamline the Consumer Experience and increase CSI and customer pay labor. Chino Hills, CA – March 22, 2018 - UpdatePromise is pleased to announce the launch of its...

7 Ways To Make Customer Service Communications Transparent

7 Ways To Make Customer Service Communications Transparent

As our service industry experiences more changes over the next 5-10 years, there will be plenty of challenges in reducing customer defection, apathy and disenchantment in the service drive. The good news…we will still have the responsibility of providing the “fixed”...

Optimized Content: A Match Made in Marketing Heaven

Optimized Content: A Match Made in Marketing Heaven

Most automotive retailers are familiar with marketing concepts like search engine optimization (SEO) and “content,” or messaging that communicates brand or product value to a clearly defined audience. These are mainstays of a modern automotive marketing strategy....

7 Skills Every Dealership Marketer Needs in 2018

7 Skills Every Dealership Marketer Needs in 2018

2018 is shaping up to be a pivotal year for dealerships and their marketers. The list of skills every marketer needs to succeed is growing and it's leaving many dealers wondering which way to turn. 2018 is the year that every dealership will need to make deliberate...

Turning Productivity into Profit

Turning Productivity into Profit

A client emailed me that he had started using a tool to automate sending emails of commissions to the managers and sales people. He claimed, “This is an awesome tool!! It removes the tedious task of distributing commission calculations and ensures distribution is 100%...

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