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Google Analytics How-To: Hold Your Vendors Accountable
It’s the end of the first quarter, do you know where your digital marketing dollars went? If you’ve been utilizing your best source of free information about your web traffic, Google Analytics, you bet your boots you do. Tracking performance metrics in Google...
Reach More Car Shoppers with Mobile Video on Facebook
When you wake up in the morning, what is the first thing you do? For me, I turn off the alarm clock, check my phone for news and weather, jump in the shower, and get ready for the day. For others, they might have a different morning routine, but I bet that almost...
Digital Dealer Continues Its Live Charity Auction at the Digital Dealer 24 Conference & Expo
Proceeds will Benefit Make-A-Wish Foundation of Central and Northern Florida BOCA RATON, Fla. (March 30, 2018) – Digital Dealer is proud to announce its third Digital Dealer Charity Auction, with proceeds benefiting the Make-A-Wish Foundation of Central and Northern...
Prioritize Mobile Experiences, Or Risk Losing Customers
Unless you entered 2018 in a DeLorean, it’s no surprise that use of mobile devices has skyrocketed over the past five years. Consumers now own more mobile devices than computers (and apparently, toothbrushes)...
Interview With Ben Keating of Keating Auto Group
After graduating from Texas A&M University with an honors degree in Engineering in 1995, Ben Keating went to work selling cars at a Ford dealership in Austin. Shortly thereafter, he went to work at his father’s Ford dealership in 1996, where he ultimately became...
Platinum Rule Marketing
The Bible is the source of the Golden Rule: “do unto others as you would have them do unto you” (Matt. 7:12). The Platinum Rule is the reality of customer expectations in the 21st Century: “treat others the way they want to be treated.” The spawn of a hundred...
This Is Not a Car, This Is an Experience
Time was when a prospect walked onto a dealership’s blacktop, the salesperson who took the up also took control. Those days are gone! In today’s world, a successful dealership is a dealership that puts its customers at the forefront. It's so much more than supply...
ELEAD1ONE Chooses Darwin Automotive’s Patented F&I Technology to Help Power DealBuilder
New application keeps auto dealerships central to the online car-buying process Iselin, NJ – April 2, 2018 -- Darwin Automotive, a leading provider of F&I technology for automotive dealerships, today announced its patented F&I software has been chosen by...
Can You Afford to Make These Digital Mistakes?
We’ve talked about the importance of digital marketing time and time again. But one thing we haven’t discussed yet is the importance of good digital marketing and how to avoid costly mistakes. As the Digital Marketing Strategist at J&L Marketing, I’ve noticed...
Auto/Mate’s Dave Druzynski to Present “How to Spot Liars with Effective Interviews” At Digital Dealer 24
Albany, NY – April 2, 2018 – Auto/Mate Dealership Systems (http://www.automate.com) announced that Chief People Officer Dave Druzynski will present "How to Spot Liars with Effective Interviews” at the upcoming Digital Dealer 24 Convention & Expo in Orlando, FL....
Witt’s Wise Words: Listening to Stand Out
When it comes to sales, everyone has been pitched a couple of times already. ELEAD1ONE Partner Bill Wittenmyer says, in this week’s Witt’s Wise Words, if you want to stand out to consumers you need to do more listening.
Customer Interaction App Helps Mercedes Benz of North Palm Beach Build Trust and Loyalty with Service Customers
LONG BEACH, Calif.,-- April 2, 2018-- -- myKaarma, software that helps dealerships communicate better with their customers at every stage of the service process, right from check-in through to payment, today announced that Mercedes Benz of North Palm Beach stopped...
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