Trending Auto Retail News
Your Sale Reflects Who You Are
People’s sale style reflects their personal beliefs and values. This is because we act in the way we think is the most appropriate. But we determine what is the most appropriate based on our personal experiences. For instance, when I want to purchase or make repairs...
Providing the Best Social Proof Through Online Reviews
While we like to think that we’re beyond the pressures and stresses of teenage-hood, when it comes to our buying patterns, it’s true what they say: high school never ends. As a teen, it is almost impossible to make a decision without considering what others have to...
What Does Your Website Say to Your Female Customers?
We know that a dealership’s website is the #1 digital resource used by women when shopping for a car. Yet, 76% of women rate their dealer’s website with 3 out of 5 stars. This means that women want their dealers’ website to deliver much more. What can you add to your...
Think Tank: How to Make Great Video
You probably had to skip over a pre-roll ad in order to start this video. Pre-roll is a great way to advertise, but not if you're not going to waste the 3, 10, 15 or however many seconds you have of a viewers attention with bad video. I'm sharing what points you need...
DealerSocket Names Jose Arcilla as Chief Operating Officer
SAN CLEMENTE, Calif., March 29, 2018 — DealerSocket, a leading provider of innovative and mission-critical software for the automotive industry, announced today that Jose Arcilla has joined the company as Chief Operating Officer. Arcilla joins DealerSocket from...
The Future of your Service Department
There is nothing more frustrating to a customer than being told a repair will take X amount of time - only to be informed later that it will take longer. To those who work in busy dealership service departments, this happens frequently. Customers come in for one thing...
Creating Rock Star Sales Professionals
We all want to have a rock star sales team! So why is it so hard to have one? Most likely it’s because we keep doing the same old thing when it comes to building our team. We search for quality people, hope for the best and replace the people that wash out along the...
Fidelis PPM Sister Company Vero Partners with Allied Solutions, Launches Inventory Freshening, Profit-Building VSC Program for Non-Franchise Dealers
SCOTTSDALE, AZ, March 29, 2018 -- Fidelis PPM announced today its sister company Vero has partnered with financial services provider Allied Solutions to provide a new inventory merchandising and vehicle service contract program designed to drive profits and retention...
Research Shows Dealers Looking to Change Sales Processes to Combat Turnover, Boost Profits & Improve Customer Satisfaction
Survey findings highlight need for dealers to modify strategies to sell the way customers want to buy CHICAGO — March 22, 2018 — MAXDigital, a premium end-to-end software provider for automotive dealers, released new dealer research on the subject of turnover and...
MAXDigital Releases Innovative Software Platform to Embrace Customers’ Natural Path to Purchase
A technology-enabled auto dealer sales process to sell the way consumers prefer to buy CHICAGO — March 22, 2018 — MAXDigital, a premium end-to-end software provider for automotive dealers, announced today a first-of-its-kind sales solution, MAX Path to Purchase™. This...
Think Efficiency isn’t the Answer? Check out this Story!
According to a recent article in Automotive News, Motorcars Honda in Cleveland Heights, Ohio, believes that the future of franchise dealership profitability lies in efficient vehicle service, and as a result it’s service department is bustling. So, what did they do?...
Service Conquest: Success is in the Data
As new vehicle sales profits become more difficult, it is important to increasingly turn your attention to growing your service business. Dealers are rightly interested in finding new service customers to replace lost customers. However, service conquest is very...
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