Trending Auto Retail News
Marketing Mistakes: A Little Pizza While You Die?
I’m pretty sure most of you have received some sort of marketing that was either irrelevant, offensive or perhaps just made you say, “Why the heck am I receiving this?” For marketing to be effective, it must reach the right audience at the right time. I’ve seen plenty...
CONSUMERS & DEALERS STILL PREFER LEASE DEALS DESPITE RISING INCENTIVES ON AUTO LOANS
Lease Payments Still Lower Despite Falling Residuals; Dealers & OEMs Not In Agreement CINCINNATI, OHIO (May 9, 2018) – Swapalease.com, the nation’s largest car lease marketplace, has new data that show lease payments would still be more attractive than loan...
Omni-what? Your Dealership and the Emergence of the Omnichannel Approach
There’s no doubt about it: the car-buying process has changed pretty radically in the past 15 years. Whereas a customer’s journey used to begin and end in a showroom, it now jumps seamlessly between different channels several times. At least, the hope is that the...
10 Questions to Ask When Hiring a Social Media Manager
Every dealer wants his or her business to grow. At some point (maybe it's today), you'll likely recognize the valuable marketing opportunities available with social media. One of the steps you'll need to consider is hiring a social media manager. Hiring a social media...
“Voicemail:” Untapped Opportunity
There are always conversations about phone sales or how important having an inbound/outbound phone strategy is, and debates on what is the “best” phone process but what surprises me is that I do NOT hear very much on voicemail. Voicemail strategy to me is just as...
Digital Dealer 24 Recap
NO UMBRELLA NEEDED Warm sunshine in April makes Florida the happiest place on earth for Digital Dealer’s spring conference and expo. This year, the skies opened on day one and showered attendees with plentiful liquid sunshine. Umbrella or not, the automotive industry...
2018 NADA Show Recap
The 2018 NADA Show was held this year in sunny Las Vegas, Nevada. The show has always held tremendous value for everyone in the automotive industry from dealers, dealership managers and employees, as well as industry vendor partners and exhibitors, and this year was...
Interview with Lee Certilman, President/Dealer Principal of Nardy Honda Smithtown
A third-generation car dealer, Lee Certilman, president and dealer principal at Nardy Honda Smithtown, New York, was nominated for the 2017 TIME magazine Dealer of the Year Award. A year earlier, his dealership won the Honda 2016 Council of Excellence Award, an honor...
Your Best Advertising Target!
The best money you’ll ever spend on advertising is targeting the people you consider your ‘best’ customer! Because the simple truth is, your ‘best’ customer is probably your happiest, most satisfied customer who likes the way you do business! And it’s a good bet there...
Three Pointers to Maximize Purchased Unit Profitability
I’ve heard more complaints lately from dealers that it seems impossible to acquire wholesale inventory and make the front-end gross profit they expect. Indeed, if you compare the typical cost-to-market metrics for purchased and trade-in units, you can see why some...
What’s Tomorrow?
Almost a decade ago, the automotive retail industry was experiencing change at a pace that will live in the history books. Coming off some of the strongest growth the industry had ever seen, everything came to a halt when the stock market stalled, impacting the United...
Key Buy/Sell Trends for 2018
Anticipating Another Strong Year of Transaction Activity 2018 promises to be a very active year for buy/sells with more private and public buyers eager to put their capital to work. Buyers believe growth is the answer to a changing auto retail environment and are...
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