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Platinum Rule Marketing
The Bible is the source of the Golden Rule: “do unto others as you would have them do unto you” (Matt. 7:12). The Platinum Rule is the reality of customer expectations in the 21st Century: “treat others the way they want to be treated.” The spawn of a hundred...
This Is Not a Car, This Is an Experience
Time was when a prospect walked onto a dealership’s blacktop, the salesperson who took the up also took control. Those days are gone! In today’s world, a successful dealership is a dealership that puts its customers at the forefront. It's so much more than supply...
ELEAD1ONE Chooses Darwin Automotive’s Patented F&I Technology to Help Power DealBuilder
New application keeps auto dealerships central to the online car-buying process Iselin, NJ – April 2, 2018 -- Darwin Automotive, a leading provider of F&I technology for automotive dealerships, today announced its patented F&I software has been chosen by...
Can You Afford to Make These Digital Mistakes?
We’ve talked about the importance of digital marketing time and time again. But one thing we haven’t discussed yet is the importance of good digital marketing and how to avoid costly mistakes. As the Digital Marketing Strategist at J&L Marketing, I’ve noticed...
Auto/Mate’s Dave Druzynski to Present “How to Spot Liars with Effective Interviews” At Digital Dealer 24
Albany, NY – April 2, 2018 – Auto/Mate Dealership Systems (http://www.automate.com) announced that Chief People Officer Dave Druzynski will present "How to Spot Liars with Effective Interviews” at the upcoming Digital Dealer 24 Convention & Expo in Orlando, FL....
Witt’s Wise Words: Listening to Stand Out
When it comes to sales, everyone has been pitched a couple of times already. ELEAD1ONE Partner Bill Wittenmyer says, in this week’s Witt’s Wise Words, if you want to stand out to consumers you need to do more listening.
Customer Interaction App Helps Mercedes Benz of North Palm Beach Build Trust and Loyalty with Service Customers
LONG BEACH, Calif.,-- April 2, 2018-- -- myKaarma, software that helps dealerships communicate better with their customers at every stage of the service process, right from check-in through to payment, today announced that Mercedes Benz of North Palm Beach stopped...
Consumer Engagement Reboot
The way people engage with businesses has changed. The line has blurred between personal and traditional business communication channels in favor of the channels consumers use most in their everyday life. However, most dealerships haven't adapted fast enough to meet...
Work On Yourself Wednesday: Depression
This week on Work On Yourself Wednesday, Depression it's a hot topic.
3 Action Steps to Go from Average Advisor to HPRO Performance Machine
It’s no secret in automotive retail, fixed operations that average sales per repair order measured as hours sold per repair order have remained stagnant in our industry for some time. Factory paid scheduled maintenance, the quality of the vehicles, the time or mileage...
Weighing the Risks and Benefits of Service Loaner Programs
Service loaner programs are experiencing a surge in popularity. Manufacturers like these programs, which allow them to sell more cars. Dealers like the programs because they provide a convenience to customers and offer customers a chance to drive new car models. As...
Engaging the Informed Customer’s Mind: A Quick Guide to Personalizing Your Sales Strategy Through Video
We know car buyers are shopping 20+ websites on average before they purchase. By contrast, NADA reported that these same shoppers are physically visiting just 1.2 dealerships prior to buying. That means the battle to get more customers is happening online, before they...
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