Trending Auto Retail News
What Can We Learn from a $1000 Toilet Seat?
In my recent travels, I went to Tokyo and Kyoto in Japan. A few things struck me: just how space efficient and clean everything was. I visited the famous Tsukuji wholesale fish market. To my surprise, there was no smell of fish. The local sushi restaurant (where I...
Facebook Journeys: What Makes Customer Journey Data Valuable?
At the recent 2018 F8 Developers Conference, Facebook introduced Facebook Journeys, a new enhancement to their Analytics, which will reportedly give businesses an omni-channel view of the customer journey from introduction to purchase… but does it? In their session,...
RMS Automotive Uses Artificial Intelligence to Reshape the Portfolio Management Business
Machine learning algorithms enable product suite to self-learn using unrivaled Cox Automotive data ATLANTA (May 17, 2018) – There’s a lot of buzz these days about artificial intelligence (AI) and machine learning, usually coming from Silicon Valley high-tech giants....
What Do Women Want?
Today, we live in a “Sheconomy,” an economy driven, influenced, and essentially run by women. Women are the decision-makers --they plan, manage, coordinate, and control the finances in the majority of American households. Here are some facts. In a typical family,...
How to Offer a Car Maintenance Plan That Keeps Customers Happy
As a car dealer, keeping your customers happy should be your primary goal. Not only does quality service guarantees their satisfaction, it also keeps your customers coming back. What’s more, these people will be more than happy to refer you to their friends and...
Jeff Wyler Automotive Family Adopts Leading Video Provider, SnapCell
We are delighted to announce that one of America’s highest rated automotive families operating out of Ohio, Kentucky and Indiana have adopted SnapCell, the video marketing app. The Jeff Wyler Automotive Family represent 15 brands across 17 locations in the Midwest,...
How to Ensure Your Email Marketing Gets Through
As you know, email is a vital part of your marketing. But if your specially-crafted email campaigns don’t make it to your customers’ inboxes, your ROI will fall short. Following email deliverability best practices is more than making sure your customers receive your...
Outsourcing Customer Communications – Should the Service Department Worry?
There are few things sales managers find more painful than looking into their CRM and finding unanswered sales leads -- whether those leads sat for hours or sometimes, days, each is a missed opportunity. That’s why there are so many outsourced BDC services that...
Are there too Many Chefs in Your Content Kitchen?
One of the best ways to get your name out to your audience is through a consistent regimen of relevant educational content of interest to your audience. This helps position key people in your dealership or organization as industry thought leaders and gains indirect...
Website Optimization 101: Navigation Best Practices
How users get around your site is just as important as the content on it. If your navigation bar is confusing and cluttered, no one is going to stick around trying to figure it out. There are plenty of other sites with clean navigation, and your hard-earned users will...
Automotive Dealerships and GDPR Regulations
The General Data Protection Regulation (“GDPR”) is a regulation in EU law on data protection and privacy for all individuals within the European Union. The law was put into place on April 27th, 2016 and allotted a two-year adoption grace period for businesses to...
Incentivefox Partners with Podium to Continue Enhancing the Overall Automotive Customer Experience
CHICAGO, May 16, 2018 (GLOBE NEWSWIRE) -- Incentivefox, a premier customer relationship marketing firm that builds tailored referral and reward programs for automobile dealerships has partnered with Podium, the leading customer communication platform for local...
Join us for Digital Dealer Las Vegas 2021