Trending Auto Retail News
Plugging In: How Electric Vehicles Could Impact Your Service Department
Love him or hate him, Tesla’s Elon Musk is brilliant. As both a businessman and a marketer, he has created a loyal following of brand advocates – some of whom don’t even own the products he sells. There are consumers literally willing to wait years just to purchase a...
Work On Yourself Wednesday: Honing Your Message
This week on Work On Yourself Wednesday, the power of honing your message.
Hard Facts: How to Create a Social Strategy and Content Calendar
Social can be a hard thing to master when it comes to your marketing. There are updates constantly and many are still standoffish about taking advantage of all the opportunities it offers. I want to make it easy for those of you who still aren't sure of how to get...
BLACK BOOK MARCH DEPRECIATION REPORT SHOWS A CONTINUATION OF STRONG RETENTION FOR SEVERAL SMALLER CAR SEGMENTS
LAWRENCEVILLE, Ga. (April 18, 2018) – According to Black Book® data, the average price of a used vehicle for model years 2012-2016 depreciated in value by -0.4%, an improvement from February’s level of -1.1% due to a continued stronger-than-expected spring selling...
Hyundai Joins the Verisk Data Exchange
Addition of Third Major OEM Increases Reach of the Verisk Data Exchange to 32 Percent of U.S. Auto Market JERSEY CITY, N.J., April 17, 2018 — Verisk (Nasdaq:VRSK), a leading data analytics provider, today announced that Hyundai Motor America has signed an exclusive...
Is Facebook Marketing Still a Valuable Strategy? Absolutely.
Recently Facebook announced that it will stop using data from third-party data aggregators to supplement its own data that it uses for ad targeting. What does this mean for car dealers? Until this announcement, Facebook collected data from three sources which it used...
How Localized Programmatic Advertising Can Work for Dealerships
The auto buyer’s path to purchasing a new car is extended and complex. There are 24 average touchpoints, 19 of which are digital (Google). In order to reach an engaged car buyer and increase foot traffic, it’s essential to adopt multiple targeting tactics that cover...
Hearst Autos Joins CDK Global Partner Program
Dealerships can expect higher performing placements and faster turnaround times ATLANTA – April 17, 2018 – Hearst Autos, the most trusted platform for consumers to research and shop for cars, announced today that it has joined the CDK Global Partner Program, the...
Four Weeks in a Row of Increasing Used Car Values
Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Black Book Market Insights report highlights...
Lease Approval Ratings Continue to Improve in March Following Steady Monthly Approval Increases in Q1
Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 67.3% approval rate in March, a rise from the February rate of 65.2%. March experienced a higher number of applicants with qualifications that led to more...
Cars.com Predicts How Quickly Vehicles Will Sell With Launch of AI Powered “Hot Car”
Powered by proprietary machine learning algorithm, new technology provides sales prediction CHICAGO – Have you ever shopped for a new car and a deal seems too good to be true? Sometimes waiting for a better deal isn’t the right move to finding your dream car. ...
The Growing Gap Between Retail and Automotive Customer Experience
Doug Van Sach explains the growing gap between retailers and automotive consumer experience in this video blog.
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