Trending Auto Retail News
Automotive Dealerships and GDPR Regulations
The General Data Protection Regulation (“GDPR”) is a regulation in EU law on data protection and privacy for all individuals within the European Union. The law was put into place on April 27th, 2016 and allotted a two-year adoption grace period for businesses to...
Incentivefox Partners with Podium to Continue Enhancing the Overall Automotive Customer Experience
CHICAGO, May 16, 2018 (GLOBE NEWSWIRE) -- Incentivefox, a premier customer relationship marketing firm that builds tailored referral and reward programs for automobile dealerships has partnered with Podium, the leading customer communication platform for local...
Top Three Summer Service Campaigns
It’s summertime, summertime, sum, sum, summertime…well, almost. Millions of families are planning their vacations, and according to AAA Travel, more than 80 percent of people surveyed say they are planning a road trip this summer. For dealers, this presents increased...
Why Single Attribution is a Fool’s Errand
Affinitiv CEO & Executive Chairman Scot Eisenfelder explains why single attribution is a fool's errand in this video blog.
Sporty Cars & Compact Vans Up
Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Black Book Market Insights report offers the...
When It Comes to Service, the Sky Should NOT be the Limit
For today’s consumers, time is the ultimate commodity. No matter how much money they have, consumers are always on the go with their busy lives. Whether that means shuttling the kids to soccer practice, or running a bunch of errands, when it comes to fitting vehicle...
Hard Facts: Action Items for Google Ad Copy: Headline and Description
Attention spans continue to shorten drastically; are you considering that when writing your ad copy? Extended text ads are nothing new, but just because the option is there doesn't necessarily mean you should take it. Waiting to include those important details and...
Kimberly Cowan Joins CloudOne as Chief Strategy Officer
CloudOne today announced the addition of Kimberly M Cowan to the senior executive management team as the company’s Chief Strategy Officer, bringing a combination of strategic, sales, marketing, product and operational experience to the company. VANCOUVER, Wash....
BLACK BOOK APRIL DEPRECIATION REPORT SHOWS NINE TOTAL VEHICLE SEGMENTS WITH AN INCREASE IN VALUE; FIVE OF WHICH WERE CARS
LAWRENCEVILLE, Ga. (May 11, 2018) – According to Black Book® data, the average price of a used vehicle for model years 2012-2016 increased in value by +0.3% during April, fueled by a strong spring selling season for cars, also up +1.3%; trucks saw a decrease of -0.4%...
Dealer-FX is a Participating Vendor in the General Motors PASE Program
ONE Platform gives GM dealers an industry-leading scheduling & tablet service drive solution Toronto, May 10, 2018 – Dealer-FX, the leading Customer Experience Management provider for automotive OEMs and their retailers, today announced that it has been selected...
In Car Sales, the Best Social Marketer Wins
In the age of customer experience, successful salespeople have transitioned from an “always be closing” mindset to an “always be helping” mindset. In fact, the title of salesperson isn’t really an accurate reflection of what the job entails any more. A better title...
Resolving Dealer Mysteries Requires a New Standard
Are you ever frustrated by the inaccurate sourcing of sales? I’m sure that most of you do everything in your power to track (as accurately as possible) the customer car buying journey from the beginning to the actual sale. However, there are so many variables along...
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