Trending Auto Retail News
Mid-Size Car Values Drop
Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Black Book Market Insights report shows where...
How to Reach Customers at the End of the Car-Buying Journey
Let’s be real, there are a lot of digital marketing tools out there for dealers. But they’re basically worthless if you don’t know when to use them. You can have strategic SEO, carefully researched advertising campaigns, and a website that’s been optimized for...
Alan Ram’s Proactive Training Solutions Appoints Ryan Spoerl as Vice President of Sales and Operations
June 12, 2018 Alan Ram’s Proactive Training Solutions, the industry leader in automotive sales and management training, today announced that Ryan Spoerl has joined the Company as Vice President of Sales and Operations, reporting directly to Shelley Ram-Saban, CEO. As...
How Digital Marketing Can Help Your Business
Traditional marketing is not enough to guarantee your success in the automotive industry. If you own a business and want to secure a spot in such a competitive environment, then you should be opting for the new internet marketing strategies that allow you to be better...
The Law of Attraction: What You Visualize, You Materialize
An Open Letter to All New Automotive Sales Professionals (Showroom & BDC) To all of my “new hires,” “green peas” etc….a warm welcome to the automotive industry! If you're looking for an industry with huge earning and growth potential, you've found it. The purpose...
Broken Links Lead to Broken Relationships
When I had the opportunity to move into the role of internet director at a Ford dealership in Escondido, I was excited about the responsibility, and of course, the pay raise. Not wanting to screw things up, I spent a good amount of time learning from the approach of...
AUTOMOTIVE INDUSTRY INNOVATOR JAMES GRACE LAUNCHES WIZELY, A PEOPLE-BASED DIGITAL MARKETING COMPANY
Connects brands with real people using rich customer data profiles WATERBURY, VT - Wizely, a digital marketing company focused on the intersection of advertising, analytics & product development, is launching today at the CMO Digital Insight Summit in Sarasota,...
How Small Dealers Can Win the War Over Size
If you have been paying attention to industry trends I am sure you have noticed the ever-increasing gap between the size of smaller dealerships and large auto groups. Groups are swallowing up smaller dealers left and right as they continue to grow. Of course, size...
All You Need to Know About Auto Subscription Services
With disruption in traditional automotive retailing, dealers must learn how to provide affordable, flexible mobility solutions to our customers. Kevin Frye, eCommerce Director of the Jeff Wyler Automotive Family (one of the top 50 dealership groups in the U.S.)...
Confident Financial Solutions Adds New Auto Repair Financing Option Fueled by WebBank
WebBank’s Nationwide Lending Lets Confident Financial Accelerate Expansion Plans BOULDER, Colo. and SALT LAKE CITY, Utah – June 11, 2018 – Confident Financial Solutions (“CFS”), the consumer finance platform redefining the car repair loan industry, and WebBank, a...
Advanced Facebook Marketing: Part 2
After the Cambridge Analytica story, Facebook announced that it will end the use of third-party data for advertisers. This includes Polk data provided by Oracle that is the foundation of most automotive ads in the United States. In this cutting-edge session, we...
Advanced Facebook Marketing: Part 1
Facebook and Instagram marketing is the most targeted and cost-effective way to reach new customers. The average American is on Facebook and Instagram over an hour a day, so if you want attention, you need to learn to use Facebook and Instagram professionally....
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