Trending Auto Retail News
A Dealer’s Guide to Information Security
Auto dealerships are often under the misconception that they are too small to be targeted in a data breach, but the reality is dealerships – of every size – house highly sensitive confidential information from drivers’ licenses to insurance documents to payment...
Think Tank: How Long Should My Videos Be? I Video Tips & Ideal Video Length
"Hey Paul, how long should my videos be?" This is a common question I get asked from the video community. Watch this episode of Think Tank Tuesday and learn what goes into getting to that ideal video length that will keep your audience wanting to watch. If you have...
How Do Tire Sales Affect Customer Loyalty?
VP Analytics & Data Services Doug Van Sach shares some gaps between Millennial expectations and reality in this video blog.
Could Your Dealership Be Held for Ransom? Five Defensive Measures to Implement Right Now
Another tax season, another rash of scammers trying to separate people and businesses from their hard-earned money. While phone calls and snail mail are still popular methods among those trying to pull the wool over your eyes, the most ubiquitous threat in the digital...
Dealers Challenged with Google’s “Questions & Answers”
While setting up some new dealer marketing audits, I noticed a growing trend that will only become a bigger challenge for dealers. Introduced in August of 2017, Google’s “Questions & Answers” can be a helpful opportunity for dealers, but in many cases ends up...
Work On Yourself Wednesday: Par For The Course
This week on Work On Yourself Wednesday, it's just par for the course!
BLACK BOOK TEAMS WITH MOBILITY SALES SOLUTIONS ON VIN-UP FOR SERVICE CUSTOMER VEHICLE BUYBACK PROGRAM
LAWRENCEVILLE, GA (April 25, 2018) – Black Book, a division of Hearst that provides industry-leading used vehicle valuation and residual value forecast solutions, announced today it has partnered with Mobility Sales Solutions and its new Vin-Up™ solution for...
The Magic Formula for Success
Did you know that the self-improvement industry in the U.S. is a $10 billion market? That means there are a lot of people out there who are not achieving their goals. Of course, there are also dozens, if not hundreds of self-help gurus taking advantage of this...
What’s the Right Budget for Service?
Scot Eisenfelder shares what he believes the right marketing budget for service should be for dealerships.
How Not to Write for SEO
We know that you’re creating content for the benefit of your users. You want them to get the answers they need quickly and efficiently, and if your content happens to be strategically written to boost your search rankings, so be it. Balancing writing for user...
The Time for eContracting Is Now
I recently participated in a panel discussion at CBA Live focusing on dealer motivations, eContracting, operational efficiencies, and internal dealer issues. From the discussion, we heard common observations about the future of dealerships and how they need to adapt...
Collision Customer or Lifetime Customer? It Depends on the Data
Do you ever wake up in the morning, sip your coffee, and think, “Today is a great day to find a collision center!”? Of course not. Most people looking for a body shop are in the midst of a stressful, unexpected situation. They’re wrangling with insurance companies,...
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