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Trending Auto Retail News

BLACK BOOK USED VEHICLE RETENTION INDEX UNCHANGED FROM LAST MONTH

BLACK BOOK USED VEHICLE RETENTION INDEX UNCHANGED FROM LAST MONTH

Strength of Spring Has the Index Declining in Just One of Last Four Months LAWRENCEVILLE, GA (May 1, 2018) – Black Book, a division of Hearst that provides industry-leading used vehicle valuation and residual value forecast solutions, released its Used Vehicle...

How Dealers Can Build Customer Loyalty [On and Off the Lot]

How Dealers Can Build Customer Loyalty [On and Off the Lot]

Building brand loyalty is an ongoing struggle for auto dealers. Once a customer drives off the lot in their new car, getting them to come back for regular service and maintenance (much less their next vehicle purchase) is tricky, to say the least. While manufacturer...

Leasing, a Great Opportunity for More Transparency

Leasing, a Great Opportunity for More Transparency

As the cost of vehicles goes up, leasing is making a strong rebound in the market.  OEM and dealer advertising are putting a strong focus on their lease programs. And with extra money in their pockets (tax breaks, increased salaries, etc.) consumers are looking to...

Effective Public Relations Begins with Humans

Effective Public Relations Begins with Humans

The art of public relations has changed dramatically in recent years and now includes a myriad of services and possibilities. Today’s consumers are exposed to as many as 10,000 brand messages per day and, to break through this noise barrier, public relations must...

Is $7.5 Million Worth a Process Change?

Is $7.5 Million Worth a Process Change?

Most dealerships at the very least conduct some form of multi-point inspection and inform the customer about any needed repairs discovered during the inspection. But what happens if those recommendations aren’t properly documented? Well, failing to document those...

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