Trending Auto Retail News
Hard Facts: Branding Guidelines, Logos and Identity | Create a Style Guide for Your Brand in These Six Steps
When it comes to bringing your brand to life, consistency is key! From the imagery and colors you use in your promotional materials to the fonts you utilize on your content, you need to maintain a level of consistency in order for your audience to be able to build a...
Secrets of the Best Automotive Sales Consultants
Discover where to recruit, how to hire, and how to set sales consultants up to succeed. This session you provide you with information on how to assemble and maintain a successful sales team through methods that have been proven effective. This begins with the...
Driving Growth and Performance in Paid Search
The auto space is becoming increasingly competitive. 69% of buyers start their purchase journey with little to no knowledge of the vehicle they end up buying. Having an integrated and comprehensive search strategy can be the difference between a sale and models...
Fidelis PPM Adds Fluids Check Service to its Prepaid Maintenance Plans, Shown to Increase Service Upsell Dollars by 87% per Repair Order
SCOTTSDALE, AZ, June 1, 2018 -- Fidelis PPM, the leading provider of brand-building, revenue-generating prepaid maintenance (PPM) programs, has teamed with Fixed Ops Pros to increase maintenance upsell revenue for auto dealers who sell or pre-load vehicles with...
Assurant Announces Several Appointments to Its Global Automotive Leadership Team
Experienced Leaders to Drive Global Strategic Growth Initiatives NEW YORK – May 31, 2018 – Assurant, Inc. (NYSE:AIZ), a premier global provider of risk management solutions, today announced new leaders for its global automotive business, following the close of its...
Is Attribution Just a “BuzzWord” or the Holy Grail?
I don’t write many blogs under my own name anymore. I can, however, guarantee that I write many blogs. Has attribution been a “buzzword” in the recent past in the auto industry? Of course. Some would say that attribution is bulls**t. Others swear by it. The fact...
In Marketing, Make Sure You Partner with the Best
For decades, advertising enjoyed a fairly predictable business. Print, radio, and TV coalesced into a three-pronged approach that was mastered after decades of relative stability. Simply put, if a vendor demonstrated expertise, then clients willingly trusted them,...
Why Don’t People Schedule Online?
According to the 2017 JD Power CSI survey, only 13 percent of consumers scheduled their vehicle service online. The progress toward online scheduling has been glacially slow, rising only two percentage points over the past three years. This is despite the fact that...
LEASE CREDIT APPROVAL RATES RISE TO 70% FOR MAY
Lease Approval Ratings Continue to Climb Following Steady Monthly Approval Increases since January CINCINNATI, OHIO (May 30, 2018) – Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 70% approval rate entering...
My Tablet is Better Than Your Smartphone
When you see someone using their smartphone, what is your first impression? Do you assume that person is engaged in personal business or professional business? Logically there’s no way to know because people use their smartphones for both reasons. On a personal level,...
Why Omni-Channel Marketing is so Important?
Affinitiv CEO & Executive Chairman Scot Eisenfelder explains why omni-channel marketing is so important for results in today's marketing strategies.
Stable Car and Truck Market Last Week
Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Black Book Market Insights report shows a...
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