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Digital Dealer 24 Recap
NO UMBRELLA NEEDED Warm sunshine in April makes Florida the happiest place on earth for Digital Dealer’s spring conference and expo. This year, the skies opened on day one and showered attendees with plentiful liquid sunshine. Umbrella or not, the automotive industry...
2018 NADA Show Recap
The 2018 NADA Show was held this year in sunny Las Vegas, Nevada. The show has always held tremendous value for everyone in the automotive industry from dealers, dealership managers and employees, as well as industry vendor partners and exhibitors, and this year was...
Interview with Lee Certilman, President/Dealer Principal of Nardy Honda Smithtown
A third-generation car dealer, Lee Certilman, president and dealer principal at Nardy Honda Smithtown, New York, was nominated for the 2017 TIME magazine Dealer of the Year Award. A year earlier, his dealership won the Honda 2016 Council of Excellence Award, an honor...
Your Best Advertising Target!
The best money you’ll ever spend on advertising is targeting the people you consider your ‘best’ customer! Because the simple truth is, your ‘best’ customer is probably your happiest, most satisfied customer who likes the way you do business! And it’s a good bet there...
Three Pointers to Maximize Purchased Unit Profitability
I’ve heard more complaints lately from dealers that it seems impossible to acquire wholesale inventory and make the front-end gross profit they expect. Indeed, if you compare the typical cost-to-market metrics for purchased and trade-in units, you can see why some...
What’s Tomorrow?
Almost a decade ago, the automotive retail industry was experiencing change at a pace that will live in the history books. Coming off some of the strongest growth the industry had ever seen, everything came to a halt when the stock market stalled, impacting the United...
Key Buy/Sell Trends for 2018
Anticipating Another Strong Year of Transaction Activity 2018 promises to be a very active year for buy/sells with more private and public buyers eager to put their capital to work. Buyers believe growth is the answer to a changing auto retail environment and are...
Technology Does Not Replace Your People!
It Does However Facilitate Good People and Good Process Efforts A challenge for every organization is to attract, retain and motivate employees. If a company succeeds in doing so, employees work with more passion, energy, and enthusiasm. This translates to an increase...
Stop Waiting, Start Changing
In a world increasingly picking up speed, passive leaders have never been more vulnerable. Recent history has demonstrated in business it’s no longer so much a matter of the big eating the small, but the swift eating the slow. Obviously, this dynamic puts the careers...
Is Prospecting for Customers a Lost Art?
As a salesperson, do you wait for leads and ups, or do you go out and actively prospect for new customers? No matter how great a salesperson you are, sales is a numbers game. If you want to sell more, you need to talk to more people. If you aren’t talking to enough...
Why Creative Marketing Matters
So much of the conversation in automotive marketing today is focused on how to leverage technology and data to precisely target consumers. While this is important, it’s just as important to remember that creative still matters. After all, you can serve up the exact...
Balancing Mobile and Desktop Goals
Did you know that mobile conversion rates are less than half compared to desktop? So, why are digital marketers always going on and on about the importance of a mobile strategy? More and more consumers are researching cars and dealers on their phones, and if you’re...
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