Trending Auto Retail News
Interview with Andrew Walser, CEO of Walser Automotive Group
He’s the son of a successful car dealer, but Andrew Walser, CEO of Walser Automotive Group, hadn’t always planned on joining the family business. Instead, Walser first looked to make his career on Wall Street. Before he could get there, he started selling cars during...
UpdatePromise Completes Certification in Reynolds Certified Interface Program
Certification means a safer, more reliable data exchange between UpdatePromise products and Reynolds’ dealership management system. Chino Hills, CA – June 4, 2018 (U.S. ONLY) UpdatePromise, the leader in Consumer Experience Solutions, is pleased to announce it has...
Binary Automotive Solutions Hires Trio of Industry Heavyweights to Keep Pace with Tremendous Growth
Bedford, TX (June 5, 2018) – Binary Automotive Solutions today announced the hiring of Joe Turner, Matt Ward, and Troy Scheer to their executive staff. All three professionals bring a unique understanding of marketing and sales processes to their roles, with over six...
MetroGistics, McNutt, AmeriFleet and Metro Title Services Are Now ACERTUS
New Brand Identity Creating First-to-Market Vehicle Lifecycle Solutions Company St. Louis, June 5, 2018 – MetroGistics, through acquisitions of McNutt, AmeriFleet and Metro Title Services, has rebranded as a new entity called ACERTUS. The new name reflects the...
Don’t Be Shy – The Tough Questions You Should Be Asking Vendors
You know the feeling– that giddiness you experience when you think about your future together. The daydreams about the things you’ll do and places you’ll go. Your nervousness that other people won't like them as much as you do. The apprehension that it is too good to...
5 Ways to Immediately Improve Your Social Media Strategy
Social media has matured into a major player for effective dealership marketing and lead generation. Its tremendous growth has amplified the problem of well-intentioned people aimlessly trying to figure it out as they go. Now that significant investments are being...
Fixed Ops BFF
There are many ways to stay connected with your customers: face-to-face, phone, direct mail, and multiple digital platforms like Google AdWords and email. The common dominator is to stay connected. Why is staying connected important? Because you want to be the first...
BLACK BOOK USED VEHICLE RETENTION INDEX SEES 15 SEGMENTS WITH GAINS DURING MAY
Monthly Index Has Declined Just Three Times Over Last Ten Months LAWRENCEVILLE, GA (June 5, 2018) – Black Book, a division of Hearst that provides industry-leading used vehicle valuation and residual value forecast solutions, released its Used Vehicle Retention Index...
The Perfect Dealership: Mastering the Basics
Earlier this year I ran across a book by Max Zanan called “Perfect Dealership.” It is a must-read for all of your dealership management and leadership team leaders. Seldom do I quote so extensively from another writer, but Zanan’s observations are so spot-on that I...
The Power of Internal Marketing!
“Power to the People!” Treating the people on your entire team like they want to be treated will pay off with the biggest returns of any marketing/advertising investment you make. Over the past 35 years, I’ve witnessed up close and personal the incredible marketing...
How to Tailor the Brand Experience for the Decision Maker
It’s critical to take the time to create ways to tailor your consumer brand experience to the female buyer. She is your number one referral source and the key decision maker of 85% of all the purchases at your dealership. I recently had the distinct privilege to...
A Metric That Merits More Attention—Your Used/New Sales Ratio
When I was a dealer, we thought we were doing a pretty good job if we managed a .5:1 used-to-new-vehicle sales ratio. If we retailed 50 new Cadillacs a month, I expected that we would also sell 25 used units, which were almost always Cadillacs. A recent Automotive...
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