Trending Auto Retail News
NEW PROTECTIVE ASSET PROTECTION SURVEY SHOWS WHERE DRIVERS ARE USING THEIR VEHICLE SERVICE CONTRACT AND ANCILLARY BENEFITS
High Performance Tires and Wheels; Complex In-Vehicle Technology Benefits Increase CHESTERFIELD, MO (June 7, 2018) – Protective Asset Protection, a provider of F&I programs, services, and dealer-owned warranty programs, announced today results of the second part...
Creative Uses for Video Walkarounds You May Not Have Considered
In this video blog, Ujj Nath shares more uses for video walkarounds than just inventory merchandising.
Paragon Honda partners with Google, Team Velocity & Red Cap to Reinvent Retail
Google has partnered with Paragon Automotive, the largest Honda and Acura dealer in the nation, to create new technology that leverages the tech giant’s platform to make it easier for consumers to do business with the dealership. “We are always pursuing perfection,...
Conversion Logix Acquires AdsUpNow
Company aims to capitalize on growing demand for tested and proven digital marketing and software solutions BOTHELL, Wash. – June 5, 2018 – Conversion Logix, a digital advertising agency with a focus on the multifamily housing and senior living markets has acquired...
Think Tank: Alternative to Google Adwords | Drive Qualified Traffic For Less
There are tons of ad exchanges out there outside of the heavy hitters; Google, Facebook, Bing and Yahoo. These alternative platforms and exchanges offer new avenues for reaching your audience... and they're not saturated with your competition. You do things others...
Luxury Vehicles Depreciated Faster
Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Black Book Market Insights report shows...
Video Marketing is Not Just About Video
When people talk about the idea of video marketing, the focus is often almost entirely on the videos themselves, that is, the content and the SEO benefits of video. No doubt, video is an excellent tool or medium for enhancing the experience for the shopper by...
BDC Overwhelm? Use a Hybrid Solution for Heavy Lifting
Many dealers prefer using internal BDCs so they can keep control of leads and processes. Other dealerships use an external BDC for cost, management and efficiency reasons. Just about every dealer believes it’s a choice: you either set up an internal BDC or outsource...
Focus on Missed Calls
Chief Product Officer Michael Markette explains the importance of paying attention to missed calls for your dealership.
Wanna Hurt or Maim Someone? Use Their Vehicle!
I suppose I’ve been on a rampage about vehicles getting analyzed, tested, and fixed right, particularly directed at driver / passenger safety as well as dependability. The responsibility for taking proper care begins with the ASM position, which is being treated as if...
The Consultative Approach to Selling
While digital retailing in automotive is on the rise, dealership staff still play an important role in customers’ car-buying experiences. Six in 10 consumers would still want help from dealership staff even if they could purchase online, according to the Cox...
4 Ways F&I Managers Can Win Over the Sales Team
F&I managers have a tough job! Personally, I love the grind, but it’s not for everyone. The hours are long, the pace is relentless, and the expectations are unforgiving. Let’s face it, a lot rides on an F&I managers’ ability to secure the deal, protect the...
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