Trending Auto Retail News
What Do Women Want?
Today, we live in a “Sheconomy,” an economy driven, influenced, and essentially run by women. Women are the decision-makers --they plan, manage, coordinate, and control the finances in the majority of American households. Here are some facts. In a typical family,...
How to Offer a Car Maintenance Plan That Keeps Customers Happy
As a car dealer, keeping your customers happy should be your primary goal. Not only does quality service guarantees their satisfaction, it also keeps your customers coming back. What’s more, these people will be more than happy to refer you to their friends and...
Jeff Wyler Automotive Family Adopts Leading Video Provider, SnapCell
We are delighted to announce that one of America’s highest rated automotive families operating out of Ohio, Kentucky and Indiana have adopted SnapCell, the video marketing app. The Jeff Wyler Automotive Family represent 15 brands across 17 locations in the Midwest,...
How to Ensure Your Email Marketing Gets Through
As you know, email is a vital part of your marketing. But if your specially-crafted email campaigns don’t make it to your customers’ inboxes, your ROI will fall short. Following email deliverability best practices is more than making sure your customers receive your...
Outsourcing Customer Communications – Should the Service Department Worry?
There are few things sales managers find more painful than looking into their CRM and finding unanswered sales leads -- whether those leads sat for hours or sometimes, days, each is a missed opportunity. That’s why there are so many outsourced BDC services that...
Are there too Many Chefs in Your Content Kitchen?
One of the best ways to get your name out to your audience is through a consistent regimen of relevant educational content of interest to your audience. This helps position key people in your dealership or organization as industry thought leaders and gains indirect...
Website Optimization 101: Navigation Best Practices
How users get around your site is just as important as the content on it. If your navigation bar is confusing and cluttered, no one is going to stick around trying to figure it out. There are plenty of other sites with clean navigation, and your hard-earned users will...
Automotive Dealerships and GDPR Regulations
The General Data Protection Regulation (“GDPR”) is a regulation in EU law on data protection and privacy for all individuals within the European Union. The law was put into place on April 27th, 2016 and allotted a two-year adoption grace period for businesses to...
Incentivefox Partners with Podium to Continue Enhancing the Overall Automotive Customer Experience
CHICAGO, May 16, 2018 (GLOBE NEWSWIRE) -- Incentivefox, a premier customer relationship marketing firm that builds tailored referral and reward programs for automobile dealerships has partnered with Podium, the leading customer communication platform for local...
Top Three Summer Service Campaigns
It’s summertime, summertime, sum, sum, summertime…well, almost. Millions of families are planning their vacations, and according to AAA Travel, more than 80 percent of people surveyed say they are planning a road trip this summer. For dealers, this presents increased...
Why Single Attribution is a Fool’s Errand
Affinitiv CEO & Executive Chairman Scot Eisenfelder explains why single attribution is a fool's errand in this video blog.
Sporty Cars & Compact Vans Up
Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Black Book Market Insights report offers the...
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