Trending Auto Retail News
The ‘BIG 5’ of Marketing Success!
The BIG #1: Define Your Brand! Not the brand(s) of vehicles you sell…YOUR brand! Why do people buy from you? For decades we’ve trained our salespeople on ‘selling’ the USP (unique selling proposition), but today, in the era of total transparency, UMP is a much more...
Bridge the Gap Between Offline Car Sales & Online Actions With Facebook’s Offline Conversions
Traditional marketers in the auto industry typically focus only on a last-click model. This means that a lot of value in ads and user attribution can go unmeasured. Not only is it important to note the missing attribution, but what is less discussed and more critical...
To Text or Not to Text?
Is texting a part of your dealership’s communication strategy with women customers? When used properly, texting as a business practice is a direct and efficient way to communicate. Used improperly, it can cause annoyance and frustration. Read on to review the rules...
Interview with Kevin Frye: Jeff Wyler Automotive Family
Jeff Wyler Automotive Family is a Top 50 auto group based in Cincinnati, Ohio. The group offers 15 locations and a huge inventory of thousands of new cars, trucks, vans, SUVs, and commercial work trucks and vans across multiple car dealerships in Ohio, Kentucky, and...
Your Supplier Base Is Costing You Big Money
Dealers that are preparing for future tough or leaner times are looking at all options to dial down their cost structure. They are looking at headcount, floor plan, compensation structures…the usual approaches. While I am a big proponent of managing your spend...
Commentary: Online-Only Car Sales Are Hurting the Industry
A millennial car buyer surfs the web while sitting on his couch, finds the car he wants, finds the low price he wants, reads reviews of the online retailer, completes the purchase, and accepts delivery at his home. An online auto operation sells the unit, makes a...
Dealership Real Estate – to Invest or Not?
In the first quarter of 2018, dealership rents rose considerably on a quarter-over-quarter basis (see Chart 1). This increase is both a blessing and a curse for many dealers. It's a blessing because rising rents reflect rising property values, and a curse because...
So Many Used Cars, So Little Time
Dealership service departments have a great opportunity to increase traffic on the drive by pursuing recent used car buyers—those who bought from your dealership and those who bought elsewhere. First, let’s look at the statistics (according to Lang Marketing): Almost...
FOMO (Fixed Ops Manager’s Objectives)
FOMO stands for Fear of Missing Out and is defined as “an anxiety that an exciting or interesting event may currently be happening elsewhere, often aroused by posts seen on a social media website.” Yet, FOMO is not limited to only online activities. As managers look...
Internal vs. External Buy-Sell?
Many have heard the news and read the articles that consolidation is the future of the auto business. The big corporations are diligently working to squeeze out the little guys, putting smaller operators behind the curve wondering if they can survive. As the business...
Anatomy of a Dealership That Gets Superior Results
Essential Things You Must Have in Place Jack Welch was the quintessential corporate leader of the late 20th century heading up General Electric (GE) and remains as one of the ultimate business role models. As an overwhelming testament to his astonishing...
Learning Leadership From Coach John Wooden
The late and legendary John Wooden is regarded by many to be one of the greatest basketball coaches of all time. In his storied 40-year career as a coach his name became synonymous with success, having had only one losing season: his first. As the head of UCLA’s men’s...
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