Trending Auto Retail News
KEEPS, Inc., Founder Vernon “Ray” Branch Retires
LAS VEGAS, NV – July 9, 2018 -- KEEPS, Inc., the premier provider of exclusive daily actionable data that saves management time and improves automotive service operations profits, today announced the retirement of Founder, Vernon “Ray” Branch, effective June 30th,...
LotMonkey Expands Strategic In-Dealership Merchandising System into Four New Markets
For Philadelphia, Louisville, Long Island & Northern New Jersey auto dealers, creating on-the-lot merchandising materials is now a breeze Saint Petersburg, FL July 9, 2018 – LotMonkey, a strategic in-dealership merchandising solution for independents, franchised...
Quick Tip: The ROS Magic Formula
Andy shares his Magic Formula for determining profitability in this ProfitByAction.com Quick Tip.
Social Media is Alive and Killing It!
Some skeptics lament the decline in the use of social media platforms. Perhaps because they’ve become jaded due to all the arguments and political rhetoric constantly popping up in news feeds. Well, don’t for a second believe these pessimists! Social media is not only...
How to Drive Automotive Leads With Facebook
For years, newspaper ads and trade magazines helped automotive manufacturers and their vast network of dealerships move vehicles from the showroom to buyers’ home garages. Today, the rate of digital proliferation into every facet of our lives means that this...
10 Reasons Why Your Facebook Page Is Failing
Not all Facebook pages are created equal. It's hard to ignore the opportunities available with Facebook to attract, engage, and convert would-be customers, but building a high-converting Facebook page has been elusive for many dealers. It's important to know the...
Figuring Out What F&I Products Your Customers Need
Since when do F&I products only benefit certain customers? Moreover, when did the F&I manager become a financial services advisor that personally determined which products are important and which are not? Short of those rare one-off scenarios, I believe that...
BLACK BOOK USED VEHICLE RETENTION INDEX CONTINUES WITH GAINS LONG AFTER SPRING MARKET
Monthly Index Increased +0.3% During June LAWRENCEVILLE, GA (July 5, 2018) – Black Book, a division of Hearst that provides industry-leading used vehicle valuation and residual value forecast solutions, released its Used Vehicle Retention Index for May showing that it...
This is How Marketing has Changed in the Last 15 Years
First of all, marketing in general is over saturated. It’s becoming more and more difficult to release a marketing campaign that stands out from the rest. Statistics show that the average consumer is exposed to thousands of advertisements each day. They hear ads on...
How Automotive Dealers Can Connect with a Mobile Audience on Instagram IGTV
Auto dealerships that want to be relevant in the mobile era are turning to Instagram, as well they should. The mobile-centric platform recently celebrated an incredible milestone by reaching one billion monthly active users[i]. To put that number in perspective,...
Why Digital Marketing Should Be a Priority at Your Dealership
As time goes by, digital marketing is increasingly integrated into car dealerships’ ad budgets. Because of that, many options have developed which allow dealerships to create exposure and deliver ads in a more direct and targeted way -- more than was ever possible...
Why Digital Retail Is Great News for Automotive
It’s pretty much impossible these days to talk about automotive without talking about digital retail solutions. That’s not surprising, now that 80% of car shopping touchpoints have moved online. But it can be hard to pin down what digital retail actually means for...
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