Trending Auto Retail News
KAR Names New Leader for Preferred Warranties, Inc.
CARMEL, Ind. – August 1, 2018 – KAR Auction Services, Inc. (NYSE: KAR) a global vehicle remarketing and technology solutions provider announces Edmund Field has been named president of the company’s Preferred Warranties, Inc. (PWI) business unit. PWI serves...
Compli Introduces CMS University, a Free Masterclass Series on Compliance Management Systems
Portland, OR (July 31, 2018) – Compli, the leader in automated HR and compliance program solutions, is pleased to announce the introduction of CMS University. This four-course series of free masterclass-level online seminars focuses on how to build a best-practice...
IAA Adds North Tampa Branch
Marks 11th IAA Facility in Florida WESTCHESTER, Ill. – July 31, 2017 – Insurance Auto Auctions, Inc. (IAA), a business unit of global vehicle remarketing and technology solutions provider KAR Auction Services (NYSE: KAR), announced the completed construction of a new...
Does Community Involvement Sell More Cars?
I recently read an interesting article in Forbes about cause-based marketing which states that 55 percent of consumers would switch brands and/or pay more for a product or service to a company that demonstrates solid social values that the consumer also cares about....
Should Hyundai Dealers Accept the New Genesis Franchise Offer?
As Hyundai Motors America (HMA) and Genesis Motors America (GMA) suggested in their May 1, 2018, announcement, they have offered a proposed new Genesis Dealer Sales and Service Agreement to Hyundai dealers in most states. Dealers located in states like Florida and...
The Internet Revolution Part II: The Rise of Automotive AI
In 1995, the Internet became real for me… There was a moment for me – I was still in university, sitting in a Corporate Finance class, and I learned that the largest initial public offering (IPO) in history had occurred. NetScape. For me, this was when the Internet...
QR Codes: A Technology Asset or Failure?
Have any of you had success with QR Codes? By some reports they are making a comeback. But, on the other side of the coin, on an episode of Shark Tank late last year, renowned venture investor Chris Sacca commented that QR codes are “the herpes of mobile technology.”...
Are We Playing Whack-A-Mole with Recalls?
Most of us in the automotive community are painfully aware that our nation is in the middle of a recall epidemic -- and will be for decades to come. A low percentage of recall repair compliance pushes the numbers of vehicles on the road with open recalls ever higher,...
C+ on Leadership
Jack came enthusiastically into the waiting room reaching out for a handshake and pulling me in for a hug. “Dr. Merlot, thank you reviewing my Thesis on leadership for my MBA program. I extremely grateful you would take the time. I’m even more honored by the personal...
How do Chatbots Impact the Content Marketing of Tomorrow
Content marketing is well on its course to replace traditional advertising in the coming years. The reason is simple; it costs 62% less than traditional marketing and generates about 3 times as many leads. No wonder marketing managers are pushing hard to frequently...
Help! My Google Analytics has been taken Hostage!
Most dealers have heard of Google Analytics (GA), and they may know it is installed somehow on their website. They might even understand that GA gives them performance data on click-throughs, visitors, leads, etc. What many dealers don’t really know or understand...
Drive Bookings with Accurate Appointment Availability
Your service shop’s online scheduling tool is invaluable for streamlining the booking process for both your customers and your advisors. However, like most things in the automotive industry, “set it and forget it” doesn’t quite cut it. Not to worry: ensuring you’re...
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