Trending Auto Retail News
How Automotive Dealers Can Connect with a Mobile Audience on Instagram IGTV
Auto dealerships that want to be relevant in the mobile era are turning to Instagram, as well they should. The mobile-centric platform recently celebrated an incredible milestone by reaching one billion monthly active users[i]. To put that number in perspective,...
Why Digital Marketing Should Be a Priority at Your Dealership
As time goes by, digital marketing is increasingly integrated into car dealerships’ ad budgets. Because of that, many options have developed which allow dealerships to create exposure and deliver ads in a more direct and targeted way -- more than was ever possible...
Why Digital Retail Is Great News for Automotive
It’s pretty much impossible these days to talk about automotive without talking about digital retail solutions. That’s not surprising, now that 80% of car shopping touchpoints have moved online. But it can be hard to pin down what digital retail actually means for...
The ‘BIG 5’ of Marketing Success!
The BIG #1: Define Your Brand! Not the brand(s) of vehicles you sell…YOUR brand! Why do people buy from you? For decades we’ve trained our salespeople on ‘selling’ the USP (unique selling proposition), but today, in the era of total transparency, UMP is a much more...
Bridge the Gap Between Offline Car Sales & Online Actions With Facebook’s Offline Conversions
Traditional marketers in the auto industry typically focus only on a last-click model. This means that a lot of value in ads and user attribution can go unmeasured. Not only is it important to note the missing attribution, but what is less discussed and more critical...
To Text or Not to Text?
Is texting a part of your dealership’s communication strategy with women customers? When used properly, texting as a business practice is a direct and efficient way to communicate. Used improperly, it can cause annoyance and frustration. Read on to review the rules...
Interview with Kevin Frye: Jeff Wyler Automotive Family
Jeff Wyler Automotive Family is a Top 50 auto group based in Cincinnati, Ohio. The group offers 15 locations and a huge inventory of thousands of new cars, trucks, vans, SUVs, and commercial work trucks and vans across multiple car dealerships in Ohio, Kentucky, and...
Your Supplier Base Is Costing You Big Money
Dealers that are preparing for future tough or leaner times are looking at all options to dial down their cost structure. They are looking at headcount, floor plan, compensation structures…the usual approaches. While I am a big proponent of managing your spend...
Commentary: Online-Only Car Sales Are Hurting the Industry
A millennial car buyer surfs the web while sitting on his couch, finds the car he wants, finds the low price he wants, reads reviews of the online retailer, completes the purchase, and accepts delivery at his home. An online auto operation sells the unit, makes a...
Dealership Real Estate – to Invest or Not?
In the first quarter of 2018, dealership rents rose considerably on a quarter-over-quarter basis (see Chart 1). This increase is both a blessing and a curse for many dealers. It's a blessing because rising rents reflect rising property values, and a curse because...
So Many Used Cars, So Little Time
Dealership service departments have a great opportunity to increase traffic on the drive by pursuing recent used car buyers—those who bought from your dealership and those who bought elsewhere. First, let’s look at the statistics (according to Lang Marketing): Almost...
FOMO (Fixed Ops Manager’s Objectives)
FOMO stands for Fear of Missing Out and is defined as “an anxiety that an exciting or interesting event may currently be happening elsewhere, often aroused by posts seen on a social media website.” Yet, FOMO is not limited to only online activities. As managers look...
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