Trending Auto Retail News
How Automotive Can Get More Personal with Machine Learning
Automotive dealerships are no longer competing with other dealerships to win customers in the digital world. The real competition is coming from sites outside automotive such as Amazon, Netflix, Spotify, and Tinder, which have created new standards of personalization...
Freebie Fridays: Average Is the Point Where Sucks Begins
Successful people don't strive for average - they strive for exceptional! ELEAD1ONE Partner Bill Wittenmyer shares his take on performance & why great producers need management attention.
Stop Chasing Your Customers to Your Competition
Chip King explains why making your inbound phone processes can cost you sales if you don’t change your phone process.
Connecting with Prospects
Scot Eisenfelder explains the differences between personalized and broadcast media and how engaging with consumers on multiple media channels will benefit your dealership.
How to Win the Marketing Battle: Exchange Cookies for People
The world of retail is setting the pace for embracing how technology is transforming the consumer buying process. The companies who are winning with consumers (Amazon, Netflix, Apple) have stopped looking at marketing by “channels” and are looking at individual human...
LOTLINX CONTINUES PUSH FOR INNOVATION, ADDS EXPERT PRODUCT MANAGER TO LEADERSHIP TEAM
CHICAGO – August 22, 2018 – LotLinx, the automotive industry’s No. 1 artificial intelligence (AI) company, announced today it has named Eric Turner Vice President of Product Management as the company moves to develop new offerings to meet the growing need for auto...
5 Tools to Help Leverage Your Content For Larger Impact
Content creation is one of the biggest struggles for business owners in their marketing. For many, the question of “what is content” can be a little confusing. At a recent event I spoke at, I had the audience share their thoughts. Some of their responses ranged from...
Google adds Notifications to “Questions & Answers”
As I wrote in my April 2018 article, Google’s “Questions & Answers” feature is both the latest challenge and opportunity for dealerships. Introduced in August of 2017, “Questions & Answers” is a channel for anyone with a Google account to ask and answer...
Lose the Inflatable Gorilla: Leveraging Digital Strategies to Drive Event Traffic
We’ve all been there… Last month was slow and now we need to have a plan to increase traffic! What can we do that’s more time honored in automotive than have a SALE! To many dealers the word SALE means hanging price tags, balloons, radio station remotes, and full-page...
CDK Websites See Significant Organic Traffic Increases
The Recent Google Algorithm Affected Traffic Flows Across CMSs August 20, 2018 — Reunion Marketing personnel noted a remarkable increase in organic traffic for CDK websites that directly coincides with a Google algorithm update. While conducting regular audits,...
ADESA Announces New General Manager at ADESA Phoenix
CARMEL, Ind. – August 23, 2018 – ADESA, a business unit of global vehicle remarketing and technology solutions provider, KAR Auction Services, Inc. (NYSE: KAR), announces Rod Davis has been named general manager of its ADESA Phoenix auction. Davis has 25 years of auto...
Be Authentic. Be Driven. And Don’t Let the Waves Take You Down.
Let me start by saying that I love to surf. Back in my younger days, I was able to qualify and had the opportunity to compete on the pro tour. At one point, I surfed Mavericks in Northern California which has waves in the 30 to 40-foot range. To illustrate, the waves...
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