Trending Auto Retail News
The CRM of Tomorrow, Today
When I started in the car business 18 years ago, my CRM was a sharpie marker, and a big binder of handwritten guest sheets. We had a couple of excel documents that we printed out and we color coded appointment shows, no shows, sales and dead deals. A few years later...
14 Ways to Recruit Technicians: Finding a Needle in the Haystack
The government statistics forecasting automotive and truck technician current and future needs is impressive. But, tech school enrollment is down, as well as the number of schools (particularly high schools) where a student can get a valuable dose of vehicle care. ...
How to Spot Potential Leaders in Your Organization
How do you spot potential leaders in your organization? Is it the person that keeps asking for the promotion, for more responsibility, and has the drive to push their way into a leadership position? Probably not. To paraphrase Oswald Sanders, “The office should seek...
3 Common Used Vehicle Concerns and Their Cures
My recent conversations with dealers reveal three common concerns about their used vehicle performance. I thought I’d use this article to address them and offer recommended cures. Softer sales: Despite a relatively strong used vehicle market, I’m hearing from dealers...
Bridge the Gap Between Where You Are and Where You Want to Be
Last week I had a call from a young man whom I have come to respect due to his commitment, courage and tenacity as a new salesperson in the automotive field. He is a rule follower, develops solid relationships with his customers, assists his team members and remains...
Accountability: The Centerpiece of Success in Fixed Ops
The greatest challenge in the automotive industry today is finding leaders who will lead, managers who will manage, and directors who will provide direction. The centerpiece of effective leadership, management, and direction is accountability: Personal...
Disciplined Innovation
“If you have always done it that way, it is probably wrong.” - Charles Kettering “Innovator,” “disruptor,” “game changer” all phrases describing today’s most successful companies. How do you develop a creative culture in your company? Whether you are in a tech...
8 Tactics to Help You Stand Out on Social Media
There is a war for attention right now on social media. The only way for a dealer to stand out on social media is to rise above all the noise. People need to hear your unique voice amongst the roar of everyone else. Naturally, you'll wonder how to cut through the...
5 Signs It’s Time to Part Ways with Your Conversion Tools
With digital marketing transforming at a rapid pace, everyone has become more discerning online. Shoppers do 80% of the buying process digitally,[1] so they’re looking for websites that make that as easy as possible. They prioritize a great experience, even over...
Why Reviews from the Decision-Maker Matter
Reviews are everywhere. Car dealer reviews are no exception. How can your dealership leverage reviews to maximize their positive impact and improve sales to women customers? National research shows that women use car dealer reviews 50% more than men. Additionally,...
Hard Facts: Top SEO Tips For Ranking Organically On Google
I’ve got a test for you this Hard Facts Friday- make a search that your business SHOULD rank for and click through the pages of hits until you reach your site. Were you ranked on the 1st page of Google? If so- you’re an SEO master and I applaud you. ??? If not- we’ve...
What Does Chat Have to Do with 867-5309?
Jenny. Tommy Tutone said it in 1981 and many of you reading this know that number. It’s Jenny’s number. And we remember it. Why? Sure, it was a catchy song and has become a staple in early pop music, but it does hold a hidden gem that every car dealer would be...
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