Trending Auto Retail News
Maximizing Co-Op for a Strong Q4 – 4 Questions to Ask Your Vendors
With the fourth-quarter in sight, now’s the time to be planning for ways to end the year strong and insure you maximize your dollars and their effectiveness. One way is to make sure you evaluate how you maximize OEM reimbursements and move more inventory. Co-op...
Profit By Action Quick Tip: The True Importance of Tires?
Andy Church shares the importance of the proper inspection of tires in front of the customer during the walkaround to dealership revenue in this Quick Tip.
#FreebieFriday: The Three Ps of Success
ELEAD1ONE Partner Bill Wittenmyer shares the 3 P's of success in this week's edition of Freebie Friday.
The Impact of Customer Lifetime Value (CLV) on Revenue
Do you know your customers’ lifetime value (CLV)? CLV defines the monetary value of your customer relationship by how much gross profit they have generated for your dealership. If you divide your customer database into quintiles, you’ll discover that the top 20...
Social Media & The Boat That We Are Missing
It is no secret that social media has been discussed in the automobile industry for what seems to over a decade now. It was remarkable just ten years ago to attend conferences and learn from experts about YouTube video marketing and the early stages of discussing...
Make the Most of Every Lead – in Any Market
The automotive industry has had a pretty good life the past handful of years. The good times can only last for so long. At some point, the market has to take a turn. That’s not to say that everything is going to be doom and gloom, but the market has already started...
Google’s Latest Ad Updates
In case you haven’t heard, Google is rebranding Google AdWords as Google Ads, and with that change will come a slew of great new features that can help dealers sell more cars. In our new blog post, we highlight some of the most important changes that your dealership...
ActivEngage Partners with Parts and Accessories Data Provider Auto Parts Kit, LLC
ORLANDO, Fla., Sept. 6, 2018 /PRNewswire/ -- ActivEngage, the premier provider of automotive live chat, today announces a new strategic partnership with Auto Parts Kit, LLC. Offering automotive parts and accessory recommendations and availability, this partnership...
Dealertrack Set to Unveil New Utah Office
DRAPER, UT., August 28, 2018 – Dealertrack, a leading provider of digital solutions to the automotive retail industry, today announced its new office space supporting Dealertrack DMS based in Draper, Utah. The 112,000-square-foot facility will be home to over 500 team...
Multi-Million Dollar Sustainability and Security Enhancements Benefit Manheim Texas Hobby Clients and Community
Three initiatives deliver improved conditions, reduced risks and peace of mind. HOUSTON – Completing a two-year, more than $6 million investment in sustainability and security enhancements, Manheim Texas Hobby clients and team members and the Houston community will...
An Introduction to the Modern Marketer’s Guide to Increase Site Traffic
It wasn’t so long ago when dealer principals and general managers held a bit of skepticism toward digital marketing. Fortunately, there have been platforms like Digital Dealer that have brought together the brightest minds who offer the most impactful data. The...
It’s Time to Embrace Online Video as a Core Strategy
After spending the last several years working with numerous automotive brands as a certified digital advertiser provider, I still find it troubling that many dealers have yet to fully embrace digital video campaigns as part of a consistent go-to-market strategy. The...
Join us for Digital Dealer Las Vegas 2021