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Trending Auto Retail News

SWAPALEASE.COM RELEASES LEASE TRENDS REPORT FOR SECOND QUARTER

SWAPALEASE.COM RELEASES LEASE TRENDS REPORT FOR SECOND QUARTER

Search Traffic on Secondary Market Jumps; Shoppers Seeking Alternate Options From Fewer OEM Incentive Offers CINCINNATI, OHIO (August 16, 2018) – Swapalease.com, the nation’s largest car lease marketplace, announced today its latest lease trends report with highlights...

Are You Lonely in Your Communication with Customers?

Are You Lonely in Your Communication with Customers?

Somewhere in the North Pacific Ocean, there lives a whale that cannot communicate with other whales. You see, whales communicate via sub-sonic vocal sounds. Most whales communicate in the 15-25 hertz (Hz) range. Whales, for the most part, can communicate...

How to Humanize Your Dealership with Video

How to Humanize Your Dealership with Video

The automotive industry spends more on video to build our brands than any other industry except travel – even more than media and entertainment.[i] The heavy spend, though, makes it harder for a dealership to set itself apart amid a sea of video content. Here’s one...

PAR North America Honors Partner Recovery Agents

PAR North America Honors Partner Recovery Agents

Raises $40,000 for Recovery Agents Benefit Fund CARMEL, Ind. – August 15, 2018 – PAR North America, a business unit of KAR Auction Services, Inc. (NYSE: KAR), global technology and solutions company powering the world’s most trusted vehicle marketplaces, announces...

Welcome to the El Patronn Show

Welcome to the El Patronn Show

The face of Brooklyn Mitsubishi, the top-selling Mitsubishi dealership in the Northeast, is an outgoing and kinetic man who goes by the name El Patronn. El Patronn is the managing partner/general manager of the 20-year-old business. And he is a force of nature on...

Think Tank: The Power Of Pre-Roll & How To Avoid Failing At It

Think Tank: The Power Of Pre-Roll & How To Avoid Failing At It

As always, thanks for watching! I hope my content is keeping you entertained. Did you know I post EVERY week? Be sure to subscribe and keep checking in to stay up to date on my latest videos! By the way, if you’re wishing I’d cover a certain topic- just tell me! I’d...

I Do My Best Poof Reading After I Hit Send

I Do My Best Poof Reading After I Hit Send

We’ve all seen it happen. In fact, chances are really good that you’ve done it yourself -- posted that Facebook status update, sent that text message, or that e-mail and then – oops, you notice those typos or grammatical errors…after it’s too late to correct. Well,...

Is Lack of Transparency Killing Your Lead Volume?

Is Lack of Transparency Killing Your Lead Volume?

Throughout the history of our automotive industry – and even more so as we increasingly progress into the digital era – dealers have been focused on gaining more leads. Just about every widget and message on dealer websites has one single goal – conversion. Does your...

The 3 Essential Traits of High-Profit F&I Managers

The 3 Essential Traits of High-Profit F&I Managers

F&I managers have a very complex role to play. From selling F&I products to negotiating with lenders, to leading salespeople, to managing compliance; F&I managers can singlehandedly influence the bottom line by millions of dollars. So it’s no surprise that...

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