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GENERATIONS DIGITAL CELEBRATES 1ST ANNIVERSARY, SAVING CLIENTS FROM $3,000- $8,000 IN WASTED DIGITAL AD SPEND MONTHLY
Former Dominion Vice President, George Nenni, celebrates successful first year with his digital marketing consulting firm. Middletown, OH (August 21, 2018) – Generations Digital, a full-service digital marketing consulting firm led by industry veteran George Nenni,...
Wi-Fi is Like Water: You Need Plenty Of It and Here’s How to Do It!
Back in the early 1990s, the Internet was in its infancy. As a new phenomenon, not every business was sold on its benefits, or even why they should use it. This posed a problem for Cisco, a company whose main product at the time was routers. Cisco needed to prove...
Cars.com July 2018 On-the-Lot Report Cross-Shopping Analysis
Which automotive brands do Cars.com mobile consumers visit the most? Which ones do they cross-shop while they are on someone else’s lot? Cars.com tracks the answer by applying our patented On-the-Lot technology. For our July report, Toyota and BMW emerged as the most...
How Can I Personally Sell Cars Using Facebook?
Unless you have been ignoring Social Media, Industry Conferences and Publications for the last year you have probably heard how great Facebook can be for selling cars. At the same time, you are probably thinking the same thing 95% of the other salespeople are thinking...
Think SEO is Just for Your Automotive Website? Think Again.
Search engine optimization is one of the most misunderstood marketing strategies in the automotive industry. Why? It’s because many dealerships limit the scope of their SEO strategy to non-branded keywords; in other words, they ignore search terms that contain their...
Witt’s Wise Words: Managing Your Sales Team
Should you focus more on your top producers, or help build up your lower producers? ELEAD1ONE Partner Bill Wittenmyer answers this question with some advice about managing your sales team in this week's edition of Witt's Wise Words.
Hard Facts: 2 Top Strategies For Retaining Millennials
This isn’t your Grandfather's workforce anymore. ? It’s no secret that in this day and age, it’s harder than ever to retain young staff. The stats don’t lie—43% of millennials will stay LESS THAN TWO YEARS within your organization! What's more? Less than 28%...
Automotive Industry Expert Cory Mosley Launches MOSLEYB2B.COM to Help Vendors Win More Sales
RICHMOND, VA – August 17, 2018 – Progressive automotive retailing expert Cory Mosley, CSP, launched today MOSLEYB2B.com, a strategic consulting and presentations communications coaching service to help vendors to auto dealers win more sales. “Having spent almost two...
Client Command® Named to Inc. 5000 List of Fastest Growing Companies for Seventh Time
Cumming, GA, August 17, 2018 -- Client Command®, the automotive marketing leader in turning Active Shoppers™ into real customers, today announced that the company has again been named to the annual Inc. 5000 List of the Fastest Growing companies. This is the seventh...
#Freebie Fridays: Email Is Not Dead
The rules of email marketing have changed. ELEAD1ONE Partner Bill Wittenmyer explains the importance of targeted, relevant email content in this edition of Freebie Fridays.
Why QR Codes Failed: A Conversation of Relevance
A recent blog article by myKaarma CEO & Founder Ujj Nath, posing a great question, “Are QR codes a technology asset or failure?” motivated me to respond with my own viewpoint on this matter, as it is a divisive topic for sure! I have been in this space for a...
Auto Subscriptions: Winning the Present While Preparing for the Future
There’s a lot of buzz around subscriptions as a new ownership model, with various industry pundits forecasting major disruptions for dealers. I see things differently. I believe there are several major barriers to subscription growth for non-dealers, and opportunities...
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