Trending Auto Retail News
Lose the Inflatable Gorilla: Leveraging Digital Strategies to Drive Event Traffic
We’ve all been there… Last month was slow and now we need to have a plan to increase traffic! What can we do that’s more time honored in automotive than have a SALE! To many dealers the word SALE means hanging price tags, balloons, radio station remotes, and full-page...
CDK Websites See Significant Organic Traffic Increases
The Recent Google Algorithm Affected Traffic Flows Across CMSs August 20, 2018 — Reunion Marketing personnel noted a remarkable increase in organic traffic for CDK websites that directly coincides with a Google algorithm update. While conducting regular audits,...
ADESA Announces New General Manager at ADESA Phoenix
CARMEL, Ind. – August 23, 2018 – ADESA, a business unit of global vehicle remarketing and technology solutions provider, KAR Auction Services, Inc. (NYSE: KAR), announces Rod Davis has been named general manager of its ADESA Phoenix auction. Davis has 25 years of auto...
Be Authentic. Be Driven. And Don’t Let the Waves Take You Down.
Let me start by saying that I love to surf. Back in my younger days, I was able to qualify and had the opportunity to compete on the pro tour. At one point, I surfed Mavericks in Northern California which has waves in the 30 to 40-foot range. To illustrate, the waves...
Profit By Action Quick Tip: Silent Salesperson
It's time you started making your Dealership space work harder for you and this Quick Tip gives you a simple and very effective way you can do that for under $30!
An Effective Social Media Presence Takes More than Simply Posting Content
Dealerships are coming around and increasingly realize the importance of having a good social media presence. Perhaps it’s due to the reach and effectiveness of social media ads, or the ability to stay top-of-mind with customers – both existing and potential....
Lane Alerts Ensure Manheim Clients Never Miss a Desired Vehicle
Real-time text message alerts give buyers a heads up during busy sale days ATLANTA – Buyers know that getting the right vehicle at the right time is critical to maximizing profits in the ultra-competitive used car industry—but that can be challenging during an auction...
Spotting and Combating the Three Most Common Forms of Cybercrime
As dealership data increasingly goes digital, so too do the criminals who are looking to steal your customers’ valuable information. By falling victim to a data breach, dealerships can suffer damages in the form of fines, a diminished reputation, and lost profits from...
Substantial Growth in Automotive and Transportation Segments Drive 1H ’18 Spireon Results
73 new franchise dealer customers signed in the first half of 2018, fueling 65 percent increase in device shipments versus 1H 2017 36 percent increase in revenues from trailer segment as Company exceeds 200,000 trailer telematics subscribers 45 percent increase in...
The Importance of Cohesion for Multi-Store Marketing: Consistency is Key!
In the old days of traditional advertising, best practices advised that a consumer needed to hear or see the message three times before they remembered it. The same concept applies to all dealership marketing -- including on-the-lot. When it comes to your lot, focus...
The Untapped Source for Attribution Learnings: Customer Reviews
Understanding the factors that influence a customer’s purchase decision is such a thorny issue that our industry devotes an entire conference focused solely on analytics and attribution. Dealerships continue to invest in tools that provide only a partial view of how...
Podium Ranks No. 13 on the 2018 Inc. 5000 List of America’s Fastest-Growing Companies With Three-Year Revenue Growth of 13,645 Percent
Company Celebrates Opening of New 125,000-Square-Foot Office to Accommodate Continued Rapid Growth LEHI, Utah (August 15, 2018) – Inc. magazine today revealed that Podium, the leading customer communication platform for local businesses, is No. 13 on its 37th annual...
Join us for Digital Dealer Las Vegas 2021