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Cox Automotive Solutions Lab opens at Northwood University

Cox Automotive Solutions Lab opens at Northwood University

The Cox Automotive Solutions Lab at Northwood University in Midland, Mich. officially opened with a ribbon-cutting ceremony on August 29. The Cox Automotive Solutions Lab provides hands-on, experiential learning opportunities that are a cornerstone of Northwood...

Can You Sell Cars on Facebook Marketplace?

Can You Sell Cars on Facebook Marketplace?

Since Facebook has exploded, businesses have all rushed to capture their audience’s attention and leverage the platform’s marketing potential. In the beginning, gaining business exposure on Facebook’s platform was relatively inexpensive. As Facebook continued to...

HGREG.COM WELCOMES FIRST CUSTOMERS TO FLAGSHIP ORLANDO DEALERSHIP

HGREG.COM WELCOMES FIRST CUSTOMERS TO FLAGSHIP ORLANDO DEALERSHIP

ORLANDO, Fla., September 19, 2018 – HGreg.com, one of the fastest growing automotive groups in North America, opened the doors today to its flagship new dealership in Orlando, Florida. Spread over 15.55 acres, including a 16,000 square foot office and large service...

Think Tank: Humanizing Your Marketing with Video

Think Tank: Humanizing Your Marketing with Video

Your marketing is what's meant to drive leads to your door, but that doesn't mean every aspect of your marketing needs to include a pitch or sale of some sort. Sometimes— humanizing yourself or your brand is EXACTLY what your campaigns need. Not all of your content...

Is the Pre-Qualification Game Losing You Sales?

Is the Pre-Qualification Game Losing You Sales?

The sheer volume of leads many dealerships receive can be overwhelming. And, not only do they have to respond (hopefully quickly) to any new leads, they are also expected to follow up with those leads with a “buy or die” mentality. I can guarantee you that whoever is...

Three Merchandising Best Practices to Maximize Inventory Turn

Three Merchandising Best Practices to Maximize Inventory Turn

In my last blog, I discussed how dealerships can lose significant profit by failing to merchandise vehicles efficiently. Simply put, you can’t sell something nobody knows you have. And, with thousands of competing vehicles available to car buyers online, a stock photo...

PODIUM NAMED TO FORBES 2018 CLOUD 100

PODIUM NAMED TO FORBES 2018 CLOUD 100

LEHI, UTAH - September 13, 2018 – Podium, the leading customer communication platform for local businesses, has been named to the Forbes 2018 Cloud 100, the definitive list of the top 100 private cloud companies in the world, published by Forbes in collaboration with...

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