Trending Auto Retail News
Hard Facts: Pinterest for Business – How to Set Up Rich Pins and Promoted Pins
When it comes to finding shoppers, Pinterest is the place to be. Promoted Pins and Rich Pins drive exponential traffic in comparison to other social media platforms. Traffic driven from Pinterest earns, on average, $58.95 more than traffic driven from Facebook and...
Auto/Mate Integrates DMS with ProMax, Helping Dealers to Streamline Lead Generation and Sales Process
Albany, NY – August 27, 2018 – Auto/Mate Dealership Systems has integrated its dealership management system (DMS) with ProMax, a leading supplier of retail automotive CRM/ILM, desking, credit and compliance software. Dealers using both Auto/Mate and ProMax solutions...
Advancing Technology and the Public Threat
If you’re a movie fan, at some point, you will almost certainly have witnessed a scene where a villain sabotages a vehicle. The unsuspecting character gets into their car, fires up the engine and it explodes, dramatically. Or, perhaps the villain messes with the...
The “Secret” To Driving Walk-In Traffic
While virtually every car buyer conducts hours of online research before they purchase a vehicle, the overwhelming majority simply show up on dealers lots with no prior communication. They don’t call, submit a lead or chat with your team. They’re just walk-ins coming...
How Automotive Can Get More Personal with Machine Learning
Automotive dealerships are no longer competing with other dealerships to win customers in the digital world. The real competition is coming from sites outside automotive such as Amazon, Netflix, Spotify, and Tinder, which have created new standards of personalization...
Freebie Fridays: Average Is the Point Where Sucks Begins
Successful people don't strive for average - they strive for exceptional! ELEAD1ONE Partner Bill Wittenmyer shares his take on performance & why great producers need management attention.
Stop Chasing Your Customers to Your Competition
Chip King explains why making your inbound phone processes can cost you sales if you don’t change your phone process.
Connecting with Prospects
Scot Eisenfelder explains the differences between personalized and broadcast media and how engaging with consumers on multiple media channels will benefit your dealership.
How to Win the Marketing Battle: Exchange Cookies for People
The world of retail is setting the pace for embracing how technology is transforming the consumer buying process. The companies who are winning with consumers (Amazon, Netflix, Apple) have stopped looking at marketing by “channels” and are looking at individual human...
LOTLINX CONTINUES PUSH FOR INNOVATION, ADDS EXPERT PRODUCT MANAGER TO LEADERSHIP TEAM
CHICAGO – August 22, 2018 – LotLinx, the automotive industry’s No. 1 artificial intelligence (AI) company, announced today it has named Eric Turner Vice President of Product Management as the company moves to develop new offerings to meet the growing need for auto...
5 Tools to Help Leverage Your Content For Larger Impact
Content creation is one of the biggest struggles for business owners in their marketing. For many, the question of “what is content” can be a little confusing. At a recent event I spoke at, I had the audience share their thoughts. Some of their responses ranged from...
Google adds Notifications to “Questions & Answers”
As I wrote in my April 2018 article, Google’s “Questions & Answers” feature is both the latest challenge and opportunity for dealerships. Introduced in August of 2017, “Questions & Answers” is a channel for anyone with a Google account to ask and answer...
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