Trending Auto Retail News
Jumpstart Automotive Media and Ipsos Unveil Joint Report on How Digital Strategies Can Close the Gap Between Dealers and Consumers
Study Sheds Light on Differences in Perceptions and Where They Align San Francisco, CA—September 25, 2018 – Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today announced a joint study with research firm, Ipsos: “Today’s Auto...
TradeRev Accelerates Expansion of North American Footprint
Digital Auction Solution and Dealer Support Deployed to Five New Markets CARMEL, Ind. — September 25, 2018 — TradeRev, North America’s leading dealer-to-dealer digital auction platform announced its expansion into five new markets across the United States. TradeRev is...
What We’ve Got Here is a Failure to Communicate!
Dealerships spend a lot of money on leads. The bigger the store, the more money spent. And, added to that expense are staffing costs and the time and effort involved in trying to engage with consumers who submit the leads. In the car shopping process consumers conduct...
You Fired the Agency… But They Still Track Your Site?
Dealers spend large sums of money driving visitors to their website. They spend on digital marketing such as paid search, paid social, display ads, and purchased referral traffic. Dealers also spend on traditional media to drive organic and direct traffic to their...
The Weakest Link in Data Attribution Part II: Data Standardization
Today, too many dealerships rely on old attribution models, such as first-click or last-click. While current technological advancements provide a clearer picture of marketing with more up-to-date attribution models, dealers are failing to leverage the best technology...
Getting the Most Bang from your Social Media Bucks
Today, it’s a well-known fact among dealers that a consistent presence on social media properties is vital to keeping their brand in front of consumers. It has also been found that some different types of content – text, images and video – perform better than others....
How Trustworthy Is Your Dealership? Take the Quiz!
Women make a full 45% of new consumer car purchases—that’s no small market. And when it comes to making these purchases, this market tend to consider much more than just cost. Price is definitely a component of their decisions, but emotional factors such as trust of...
5 Retention Greats in Auto History
Like many of you, I like “Best of” lists. They can often be amusing, but also provide a great tidbit or two of very applicable instruction. That’s what I’m going for here when looking at great customer retention ideas. They’re drawn from my years of experience and a...
Are You Listening?
The stereotype of the car salesperson of yesteryear who didn’t let the customer get a word in edgewise stubbornly persists. Yet it is largely a misleading characterization. Granted, personalities who are drawn to a sales position in any industry, not just automotive...
Drive Profits with Improvements to Your Wholesaling Process
As a half-full glass kind of person, I believe there are opportunities for franchised dealerships to thrive in the days ahead. Yet as a realist, I know those who succeed will need to employ growth strategies and stay ahead of the tech curve. These imperatives are...
How Technology has Transformed Customer Service
Technology has increased by leaps and bounds. It's also greatly improved our lives. This impact spills over into the business world in several important ways. When you think back just a few years then take a moment to look around you today, you’ll see that technology...
Turn One-Time Visitors into Lifelong Customers
The objective for dealerships is profitable growth. All the things that dealers manage every day — customer interactions, vehicle inventories, CSI scores, training, facilities, retention, factory relations and many more — are to achieve this key goal — profitable...
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