Trending Auto Retail News
Witt’s Wise Words: Managing the Unmanageable
ELEAD1ONE Partner Bill Wittenmyer discusses why managing the unmanageable is a recipe for failure.
Two Buzz-Worthy Terms You Need to Know Today
No doubt, you have noticed that the usage of the terms Artificial Intelligence (AI) and Machine Learning (ML) has skyrocketed in the last decade. Today, every industry is strategizing about how to leverage AI and ML to improve business. The automotive industry is no...
Your Conference Roadmap: DD25 Highlights
Join us this October 16-18th in Las Vegas, Nevada for 100+ actionable seminars, networking opportunities, and innovation – in one of the most exciting locations in the world. Digital Dealer 25 will feature an agenda packed with the industry’s most innovative speakers...
Think Tank: Google & Facebook Updates YOU NEED TO BE READY FOR!
The platforms we utilize most as advertisers are changing— some for the worst, and others for the better. That's right... I'm talking about Google and Facebook . Regardless, your campaigns need to be ready for those changes— which is why you need to watch this week’s...
LOTLINX WELCOMES MARKETING ANALYTICS EXPERT, AUTO INDUSTRY VETERAN TO LEADERSHIP TEAM
Thomas Gage joins LotLinx team to spearhead company’s push to help auto dealerships use advertising strategies powered by artificial intelligence to achieve sales objectives. CHICAGO – September 25, 2018 – LotLinx, the automotive industry’s No. 1 artificial...
The 80/20 Rule
Affinitiv CEO & Executive Chairman Scot Eisenfelder shares the 80/20 rules and why it's important for marketing & revenue.
IAA Expands Launch of Industry-First Mobile App to Accelerate Catastrophe Response in the Carolinas and Virginia
Digital Logistics Solution Coordinating Fleet of Towing Providers WESTCHESTER, Ill. – September 27, 2018 – Insurance Auto Auctions, Inc. (IAA), a business unit of KAR Auction Services, Inc. (NYSE:KAR), announced the expanded launch of its IAA Tow App TM. This enhanced...
The Pitfalls of Discounting Service
When it comes to sales and service transactions in the retail automotive industry, a main strategy in acquiring new customers or repeat business has always been to offer discounts. Most auto dealer advertisements on television, radio, online, or delivered via any...
Peer-to-Peer: Designing a Mentorship Program for Success
There are a plethora of training programs and trainers in the automotive industry many of which have different styles, advice, and opinions. Often, those opinions vary widely. While training is indeed something I advocate in dealerships both as an ongoing initiative...
Profit By Action Quick Tip: Business Planning 1 – Process
ProfitByAction.com Quick Tip on the Business Planning Process.
Ask Jim: A Service Focused Q&A
“Ask Jim” is an ongoing question-and-answer series with Jim Roche, Xtime’s senior vice president of marketing and managed services, on the pressing topics and issues within the fixed operations world. Question: What % of my RO’s should I be inspecting? Answer: Every...
Is Content Marketing a Necessity or a Nuisance?
In a recent blog, I wrote about how content marketing is more of a long-term play. In addition, to attract an audience, it is vital to offer more than purely sales content and “buy now!” messages. Consumers are constantly bombarded with these salesy messages....
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