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Trending Auto Retail News

VIDEO: Car Barker Ads Won’t Improve the Car Buying Process

VIDEO: Car Barker Ads Won’t Improve the Car Buying Process

When Carvana comes out with an ad campaign such as, “That Didn’t Suck,” people should probably take note. Especially dealers and ad agencies. The ad touts that the car buying process doesn’t have to suck. It’s a branded message that is sure to resonate with consumers....

Navigating the Damaged Vehicle Flood Waters Post Hurricane

Navigating the Damaged Vehicle Flood Waters Post Hurricane

Flood-related catastrophic (CAT) events such as what happened in the Carolinas in September create significant challenges for managing the disposition of vehicles damaged by flood waters. For the manager of an auto dealership, fleet managers, insurance claims...

How to Foster a Strong Company Culture & Keep It

How to Foster a Strong Company Culture & Keep It

Before going straight into the tips and tactics for fostering a strong culture within your company— it’s ultimately most important to explain why doing so is imperative to building a successful company. While providing a “safe and satisfactory” environment may be...

IntellaCar Announces Revolutionary New Digital Retailing Enhancement

IntellaCar Announces Revolutionary New Digital Retailing Enhancement

THOUSAND OAKS, CA, OCTOBER 23, 2018 – IntellaCar, LLC announced the launch of the new IntellaCar My Vehicle Page (MVP), a game-changing digital retailing enhancement that that bridges the online to in-store sales experience, reducing transaction time. MVP creates a...

Why Technicians will Soon Rule the Automotive Industry

Why Technicians will Soon Rule the Automotive Industry

I think it’s fair to say that automotive technicians are getting harder to find. These days, less people are choosing a career in automotive repair, even though technicians make great money and many need little or no formal college education or previous experience....

How to Supercharge Website Conversions through Mobile Optimization

How to Supercharge Website Conversions through Mobile Optimization

In our industry, conversion rates are horrible. A great dealer “might” convert at a higher rate, but many are missing the boat on the majority of their website visitors. There are many reasons why this is true. However, the sad fact remains that it is. Imagine making...

Retail Hazard Ahead: Vehicle Purchases Experiencing Some Delays

Retail Hazard Ahead: Vehicle Purchases Experiencing Some Delays

The good news? To date, automotive sales have remained stronger than many analysts originally predicted, with customers of all ages continuing to buy both new and pre-owned vehicles. Considering some of the earlier ominous forecasts, it’s no wonder numerous retailers...

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