Trending Auto Retail News
Branding Secrets of ‘My Pal Sal’
As a student of successful ‘branding’, I’ve always been fascinated by the branding success of one of my favorite restaurants in New York City, Patsy’s on West 56th St. It happens to have been the favorite restaurant of the late, great Frank Sinatra who was one of...
The Reality Of An Uncontrolled Service Reception Process
So, I'm asked to work with a caring and aggressive client suffering a service process failure rate the original New York Mets would have been proud of. Not bad people, not uncaring people, just one unfortunate situation after another driven by lick-a-finger...
Drive Drama from Your Dealership
There is little that is less productive for a team member to engage in than drama, and to subsequently become a “drama-baby” in the process. In fact, there is little that equals drama’s ability to distract from priorities, waste time, drain energy, and make alps out...
Why do You Work So Hard Chasing 2 ½% Gross While Ignoring 70% Gross?
Breaking News: You take more money to the bank grossing $0.70 per dollar than you do grossing $0.02½ per dollar! According to the NADA DATA report released earlier this year, the average new car gross is 2 ½% and it’s been dropping every year for almost a decade....
How to Target Car Shoppers on Facebook, Post-Cambridge Analytica Scandal
Back in March 2018, Facebook announced an end to Partner Categories, the ad targeting parameters that were sourced by third-party data providers like Oracle Data Cloud and Acxiom. Talking to dealers across the United States, the move raised a question of whether...
The Disconnect of Marketing Attribution
A couple of years ago I uttered the following statement on stage “marketers, and the media, like to create problems that they will solve for you...on your budget.” One of the biggest “problems” we marketers have created lately, in my opinion, is marketing attribution....
It’s Time to Break Away From Status Quo
The dealer management system (DMS) touches every aspect of a dealership’s business. It can collect, store, manage and interpret data across a dealership group’s many rooftops. It is the gatekeeper to not only customer data, but also a dealership’s finances, inventory,...
Find Cars at Auctions with Profit Potential
It’s crucial in today’s market, to spend your money and time wisely. With only so many hours in the day to find and source cars at auctions, sometimes those profitable vehicles slip away from you. And it’s no surprise that auction prices keep creeping up, making you...
UnityWorks’ YouTube Video Campaigns Drive 50,000 Dealership Visits
October 4, 2018, Minneapolis, MN—UnityWorks, the leading provider of micro-targeted dealer video campaigns for the retail automotive industry, recently conducted a 60-day campaign for over 300 dealers using the YouTube platform. Each participating dealer received two,...
Avoiding Unintended Contract Modifications
Gaining additional protection for your anti-modification and anti-waiver contract provisions One of the frustrating aspects of contractual agreements is how often seemingly ironclad language can be rendered null and void by verbal statements—even when the underlying...
Manage Your Customer Data as a Strategic Asset
Did you know the customer data sitting in your DMS is the most valuable asset you own—even more valuable than your real estate and inventory combined? Yet I don’t know any dealers that have a budget or defined strategic objective to invest in, increase and maintain...
#FreebieFriday: Thinking Big but Acting Bigger
ELEAD1ONE partner Bill Wittenmyer shares why dealership employees not only need to think big but act bigger in this video blog.
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