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Trending Auto Retail News

Where Oh Where Has the Service Department Gone?

Where Oh Where Has the Service Department Gone?

Arguably, one of the most important marketing channels any dealership has is their website. Think about it. How much money do you spend simply to get customers there? When you combine all marketing efforts including, but not limited to, SEO, SEM, some third-party...

Using Customer Service as a Marketing Tool

Using Customer Service as a Marketing Tool

It hasn’t been that long ago that customers were only able to handle customer service issues in person or by phone. Now, of course, there are many options for customers including social media, chat or through reviews. What would you do if a customer were standing in...

Greenbriar Equity Group Invests in Vehicle Telematics Leader Spireon

Greenbriar Equity Group Invests in Vehicle Telematics Leader Spireon

Partnership with Greenbriar Expected to Accelerate Growth Strategy and Enhance Operational Flexibility IRVINE, Calif., Oct. 11, 2018—Spireon, the vehicle intelligence company, has selected Greenbriar Equity Group, L.P. (Greenbriar), a New York-based private investment...

Avoiding Digital Marketing Fraud

Avoiding Digital Marketing Fraud

Over the past few years, digital marketing has been transformed by new technology and the flood of data that make it easier and more efficient to identify, reach, and convert potential customers and stakeholders. Auto dealers today can find, with relative ease, those...

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