Trending Auto Retail News
How Being “Lazy” Can Be Productive
There you are, working on your to-do list, trying to create content for your dealership. You sit there and contemplate what you can write that will be relevant and interesting to your customers. But no ideas come to you. The more you think about it, the more...
Facebook Marketplace: A Dealership Primer – Part 1
Facebook Marketplace, while new on the scene, has quickly turned into a valuable sales channel for dealerships. Many dealers are finding great success in engagement as well as sales with consumers. Not just another third-party listing site, Facebook Marketplace has...
truPayments® Launches tru Shop-by-Payment™
tru Shop-by-Payment™ revolutionizes online car shopping CINCINNATI--(BUSINESS WIRE)--truPayments, LLC, introduces tru Shop-by-Payment™ and the ShopByPayment.com website. tru Shop-by-Payment™ provides a one-to-one personalized shopping experience, allowing consumers to...
VBOOST VIRAL MARKETING NOW ENABLES AUTO DEALERS TO CUSTOMIZE MARKETING MESSAGE DOWN TO MUSICAL TASTE OF CUSTOMER
Popular License Music Increases Likelihood Customers Share Videos and Photos of Vehicle Delivery with Family & Friends Newport Beach, CA –October 29, 2018 – Vboost (www.vboost.com), a viral marketing company focused on the auto industry, today announced that it...
Darwin Automotive’s Darwin Direct Enables Auto Dealers to Provide Amazon-Like Self-Serve F&I Functionality 24/7
Dealerships can now empower customers to purchase, contract, e-sign and pay for F&I products 100% on their own, 24/7 Iselin, NJ, October 29, 2018 -- Darwin Automotive, a leading F&I software provider for the automotive industry, today announced the release of...
![Redefine Social Media ROI to Finally Achieve It [STUDY]](https://digitaldealer.com/wp-content/uploads/2018/10/AdobeStock_82913506-400x250.jpg)
Redefine Social Media ROI to Finally Achieve It [STUDY]
Social marketer’s No. 1 challenge is still ROI, according to a new study from Sprout Social. Return on investment is the top concern for 55% of social marketers. This makes sense for two reasons: They aren’t meeting the full needs of their social audience with both...
Advertise Used…Sell New!
One of the least known, most incredible retail automotive marketing stories in our history is the story of Ralph Reedman and his brothers who sold over 60,000 vehicles a year (yes...SIXTY THOUSAND) back in the 1950s. And those aren’t numbers from numerous locations....
Today’s Digital Influence on Auto Parts Sales: What’s in it for You?
Reading into any automotive trade publication or journal, the first thing we see is that it’s getting harder and harder to be profitable in the new car side of business. With vanishing profits and a slumping U.S. market, some say a period of disruptive change is...
Are You Maximizing YouTube At Your Dealership?
I will optimistically assume that you (and hopefully every single dealership in the country) have a YouTube channel, but even if you do, are you using it the right way? Are you building a raving fan base? What is your strategy for your channel? Has your channel been...
The Positive Impact of Patriots…and the 7 Actions that Produce Better Teamwork
At the end of a coaching session with the management team of a large dealership, where the focus was teamwork, the finance director came up to me, thanked me for the materials I had shared, and captured the essence of why he feels so many dealerships struggle with...
It Might Be Time to Revisit Service & Body Team Production – Part One
Growing your own technicians in service or the body shop has become a necessity, greater than ever before many managers are affirming. Government stats state that some 125,000 additional auto technicians per year will be needed now and in the near future, while tech...
How to Lead from the Middle
The challenges posed by leading from the middle were framed well by John Maxwell who wrote, “One of the toughest things about being a leader in the middle of an organization is that you can’t be sure of where you stand. As a leader, you have some power and authority....
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