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Interview with Dan Kommeth of Performance Lexus

Interview with Dan Kommeth of Performance Lexus

Performance Lexus, of Cincinnati, Ohio, is an 18-time winner of the Elite of Lexus Award. The store is part of the Performance Automotive Network, a family-owned business operating for over 40 years. The network has enjoyed steady growth and is currently listed by...

One Factor that Impacts Dealership Profitability

One Factor that Impacts Dealership Profitability

The word “transparency” gets floated around the automotive industry quite often – especially in the last few years. The days of “the invoice is locked in a safe at the corporate office” are gone and consumers have all of the access to data that they need. Yet some...

How to Grow Loyalty with Service Marketing

How to Grow Loyalty with Service Marketing

For car dealers, the opportunity to create loyal customers might start with a sale, but true loyalty is created in the service department. According to a 2017 IHS Markit study, the average length of car ownership is nearly seven years. That's a long time to maintain a...

Freebie Fridays: Embrace Fear

Freebie Fridays: Embrace Fear

Bill Wittenmyer shares why fear isn't something to be afraid of but rather an emotion you should embrace in this episode of Freebie Friday.

3 Lines of Defense Against Cyber Attacks

3 Lines of Defense Against Cyber Attacks

How confident are you that your dealership can withstand a cyber attack? In my experience, most dealers underestimate the threat of attack and overestimate their ability to withstand an attack. When looking at your internal information technology (IT) strategy, it's...

The Duality of Conferences

The Duality of Conferences

When it comes to working conferences, there are many different thought processes. The first, of course, is that a lot of money is spent between the cost of renting the booth space, sponsorship, the actual booth itself, staffing, swag, prizes and travel expenses....

How to Protect Customer Data During the Holiday Sales Season

How to Protect Customer Data During the Holiday Sales Season

With advertisements of cars with giant red bows plastered around America, it’s no surprise that December truly is one of the most popular times of year to buy a car. New 2019 models have just come on the market, and 2018 models are dropping in price, making it a great...

The Pre-Owned Model of Quality Over Quantity

The Pre-Owned Model of Quality Over Quantity

In the used vehicle business? Want to or not, most dealers are. Manufacturers have their hand in it as well, controlling the dealer to some point on selling and marketing certified pre-owned vehicles. Whether CPO or non-CPO vehicles are being sold, the primary working...

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