Trending Auto Retail News
Building a Powerful Brand is Everyone’s Job
Author Joe Calloway described a “brand” well in his book Never by Chance: “A brand is defined as a trademark or distinctive name, reputation, or capability that identifies and differentiates a product or service from the competition, for better or for worse.” Every...
Boost Website Rankings
If you’re familiar with video marketing, you know that having videos on your dealership’s website improves SEO value. Google and other search engines are always trying to provide users with helpful video content, but search engines don’t always return the most...
Media Report: Who Why What When Where!
Nielsen introduced their media total audience report a few weeks ago and the bottom line for local retailers was this: You cannot generalize or predict media potential reach without a thorough and dynamic analysis of your own potential marketplace. But there are some...
Manheim Express Concierge Service, Now Available Nationwide, Saves Dealers Time
Concierge specialists provide full-service experience and expert guidance in listing and pricing vehicles through Manheim Express mobile app New Seller Desktop experience fuels quick, easy consultations before listings go live ATLANTA – Manheim is taking client...
Behavioral Data & Artificial Intelligence: The Keys to Marketing Personalization
It’s simple. Without good sources of data, you can’t have artificial intelligence (AI). In fact, 97% of Fortune 1000 executives from companies such as Ford, American Express and Verizon responded to a recent survey that they are investing in or launching big data and...
Data Gaps Are Costing You Sales Every Month. Here’s How to Close Them!
When it comes to marketing success, it’s becoming increasingly clear that disconnects in your dealership’s data are no longer a minor issue– they are costing you sales every month. Why is disconnected data such a problem? Here are two major reasons: 1.) If your...
Under the Hood with Automotive Inventory Ads for Prospecting
On January 25th, Facebook announced updates to our automotive solutions that are available for dealerships to showcase their vehicle inventory. It's important to know exactly what these updates are, and how they should be leveraged as an automotive marketer....
How to Drive Growth Through Digital Marketing
Technology is changing the car-buying experience. Consumers are no longer taking a linear path to purchase. Today’s consumer journey just isn’t that simple. Our research shows that there can be up to 120 online touchpoints with a single shopper before they enter the...
An Exclusive Interview with Brad Wise of Ferman Chevrolet Mazda
Ferman Automotive Group, an independently owned and operated group of franchise car dealers, serves the Tampa Bay area and Florida with 14 major automotive franchises, including Acura, BMW, Buick, Chevrolet, Chrysler, Dodge, Ford, GMC, Jeep, MINI, Mazda, Nissan, Ram...
Mobile Dealer Announces Strong Digital Customer Growth with Wins Across Automotive, Trucking and Motorsports Dealership Groups
Ottawa, Ontario – March 4, 2019 – Mobile Dealer, the leader in mobile apps, digital marketing, and geo-targeted communications solutions for automotive, trucking and motorsport groups, today announced that 2018 was a record year for revenue growth. As digital...
Making PPC Clicks Count
As many dealership marketers know, search campaigns are a necessary part of a multi-channel marketing strategy. The danger with search campaigns is the potential for pay-per-clicks to become very expensive, which tends to happen when marketing vendors use a single...
![Impression Share Bidding [VIDEO]](https://digitaldealer.com/wp-content/uploads/2019/03/Screen-Shot-2019-03-01-at-8.40.35-AM-400x250.png)
Impression Share Bidding [VIDEO]
CEO & Founder Local Search Group Jim Flint explains Impression Share Bidding in this video.
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