Trending Auto Retail News
When Analytics Lie
By Casey Tuggle CMO, SocialBot and Kelly Auto Group, Inc. Google Analytics has been lying to you for years. There is an easy way to see this; open GA, find traffic sources, and pick a vendor (source or source/medium) who provides some kind of direct-to-VDP traffic. It...
Interview with John Alfirevich of Apple Chevrolet
In the following interview, we talk with Apple Chevrolet’s Dealer Principal John Alfirevich, who was recently named Ally Bank's 2019 TIME Dealer of the Year. John started in the car business as a teenager changing oil for Bob Motl Chevrolet, where his father, Joe,...
Automotive Manufacturers New Direction Affects Long-Term Dealer Planning
By David Weaver, CSP® Associate, The Rawls Group A few years ago, I received a call from a successor candidate we had been working with for the past couple of years. This dealer’s son was an exceptionally bright, hardworking lad with lots of promise. Before coming to...
A Hiring Optimization Framework to Grow Revenue & Attract Qualified Applicants
By Ryan Kohler, CEO, DealerHiring (powered by ApplicantPro) It’s no secret that auto dealers all across America struggle to attract, engage, hire, and retain the staff they need to move business forward and achieve their goals. Constant turnover, unpredictable sales...
Pricing Strategy: Dare to Compare
Many years ago, I helped engineer a program with a major manufacturer called “Dare to Compare,” where the dealer (or contracted firm) conducted a thorough maintenance-pricing survey of the local area, then posted the results on a large poster in the service reception...
How to Avoid the End-of-Month Crunch
Do you ever wonder why dealerships and consumers alike are all programmed to buy cars at the end of the month? Asking how this happened is like asking which came first, the chicken or the egg. For sales teams and managers, the end-of-the-month crunch is a grind. When...
Three Tips in Three Seconds: Speed Matters
The biggest driver of customer satisfaction today is speed. As many have heard by now, the attention span of goldfish is 9 seconds. Human beings are down to 8 seconds. With smart phones and the associated instant gratification, attention spans are decreasing....
Sustaining a Successful BDC
By John Sevier, CEO, Dealer Advantage BDC We’ve all heard the most common arguments both for and against dedicated Internet Departments – no need to rehash stale arguments here. The truth is, our customers are demanding our full attention and it is our job to deliver...
Are You Overlooking Parts & Service
In this video blog, Brett Sutherlin explains why dealers should may more attention to service.
4 Strategies for Effective Dealership Marketing on Facebook
We know navigating the digital space can be tough. With so many options for digital marketing, how do you decide where to spend, and most importantly, how to spend on those platforms? When running a dealership is your main priority, making the most of the time you...
Prodigy Appoints Successful Automotive Industry Sales & Creative Strategist Benjamin Hadley as VP Strategy
SAN FRANCISCO, CA – March 25, 2019- — Prodigy, a unique, seamless online to in-store sales platform for automotive dealerships, today announced the hiring of renowned automotive industry sales and creative strategist Benjamin Hadley as Vice President of Strategy. In...
Busy is a Decision
“Not now I’m busy….” has become the most pervasive and widely used phrase in the modern car dealership, impacting morale, efficiency, and employee engagement all through the implied importance of not having idle time. How did we get here? As dealerships transition...
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