Trending Auto Retail News
A Hiring Optimization Framework to Grow Revenue & Attract Qualified Applicants
By Ryan Kohler, CEO, DealerHiring (powered by ApplicantPro) It’s no secret that auto dealers all across America struggle to attract, engage, hire, and retain the staff they need to move business forward and achieve their goals. Constant turnover, unpredictable sales...
Pricing Strategy: Dare to Compare
Many years ago, I helped engineer a program with a major manufacturer called “Dare to Compare,” where the dealer (or contracted firm) conducted a thorough maintenance-pricing survey of the local area, then posted the results on a large poster in the service reception...
How to Avoid the End-of-Month Crunch
Do you ever wonder why dealerships and consumers alike are all programmed to buy cars at the end of the month? Asking how this happened is like asking which came first, the chicken or the egg. For sales teams and managers, the end-of-the-month crunch is a grind. When...
Three Tips in Three Seconds: Speed Matters
The biggest driver of customer satisfaction today is speed. As many have heard by now, the attention span of goldfish is 9 seconds. Human beings are down to 8 seconds. With smart phones and the associated instant gratification, attention spans are decreasing....
Sustaining a Successful BDC
By John Sevier, CEO, Dealer Advantage BDC We’ve all heard the most common arguments both for and against dedicated Internet Departments – no need to rehash stale arguments here. The truth is, our customers are demanding our full attention and it is our job to deliver...
Are You Overlooking Parts & Service
In this video blog, Brett Sutherlin explains why dealers should may more attention to service.
4 Strategies for Effective Dealership Marketing on Facebook
We know navigating the digital space can be tough. With so many options for digital marketing, how do you decide where to spend, and most importantly, how to spend on those platforms? When running a dealership is your main priority, making the most of the time you...
Prodigy Appoints Successful Automotive Industry Sales & Creative Strategist Benjamin Hadley as VP Strategy
SAN FRANCISCO, CA – March 25, 2019- — Prodigy, a unique, seamless online to in-store sales platform for automotive dealerships, today announced the hiring of renowned automotive industry sales and creative strategist Benjamin Hadley as Vice President of Strategy. In...
Busy is a Decision
“Not now I’m busy….” has become the most pervasive and widely used phrase in the modern car dealership, impacting morale, efficiency, and employee engagement all through the implied importance of not having idle time. How did we get here? As dealerships transition...
Conquesting Through Service
New vehicle sales are slowing, front-end margins are shrinking and economic experts predict a recession within three years. For auto dealers, these trends require a focus on fixed operations growth as a source for future revenue. This requires a two-pronged approach....
Speed Matters – Consumer Website or Dealer Website Google Ads
Annual announcements are nothing new for Google. If nothing else, Google rolls out new marketing elements, metrics and key performance indicators on a daily basis. If any company knows change, it’s Google. The Google algorithm changes approximately 500 to 600 times a...
Razor & Razor Blade Models for Dealerships: Part 1
Affinitiv CEO & Executive Chairman Scot Eisenfelder shares why dealerships should pay attention to the razor and razor blade models for their stores.
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