Trending Auto Retail News
Leveraging Social Media, Personally
All aboard! Everyone seems to be jumping on the social media marketing bandwagon, touting it as a paradigm shift that companies must embrace to be successful. And, while it certainly has its place when implemented with a clear strategy, it will never replace personal...
An Exclusive Interview with Jenell R. Ross, President of Bob Ross Auto Group
The Bob Ross Auto Group, based near Dayton in Centerville, Ohio, has been selling cars since 1974, including more than 44 years as a Buick dealer, 39 years as a Mercedes-Benz dealer, and 36 years as a GMC dealer. Currently, the Bob Ross Auto Group also has the...
EasyCare Takes Home Four 2018 Automotive Communication Awards
EasyCare won four categories in this year’s Automotive Communications Awards, including Best App for a Mobile Device for SAVY Driver, the company’s flagship customer-facing mobile app. NORCROSS, Ga. — November 29, 2018 — EasyCare, an innovative dealer solutions...
Proactive Dealer Solutions Announces Two Major DMS Integrations with its Employee Performance and Training Platform
HUNTERSVILLE, N.C. — Proactive Dealers Solutions (PDS), the North American leader in Business Develop Center solutions, has announced the industry’s first employee performance and training platform integration with DMS providers CDK Global and DealerVault by...
Proactive Dealer Solutions Heads into New Year Launching Biz Dev University
HUNTERSVILLE, N.C. — Proactive Dealer Solutions, The BDC Experts (PDS) will launch the industry’s most comprehensive, versatile, and dynamic automotive retail training platform — Biz Dev University — Jan. 1, 2019, which will provide every member of the dealer’s...
Five Videos Every Service Department Needs
As more dealers turn to fixed ops to grow profits, it's important not to overlook the power of video. Video is a great tool for building customer trust because it allows you to address the perception that dealerships charge too much or try to sell customers...
New Lease Data Forecasts Entry Mid-Size Vehicles are Best Price to Lease in the Month of December
Wantalease.com Data Shows that Mid-Size Cars could offer Attractive Lease Deals for December Year-End Promotions based on November Lease Trends CINCINNATI, OHIO (December 3, 2018) – Wantalease.com, the nation’s first online marketplace for new lease deals, reports the...
Are You Ready for the Digital-First Car Buying Experience?
Uber, Amazon, Airbnb are players in different industries and have his its own business models but share one common theme: each has taken leading-edge technology and used it to alter the traditional way that goods and services have been delivered. So, what industry is...
6 Habits of Exceptionally Likable F&I Managers
As an F&I manager, you offer products and services that can literally change your customers' lives. Unfortunately, if your customers don’t like you, your products and services are irrelevant! We all have lived that scenario where a customer didn’t want to do...
Facebook Remains a Dominant Force in Digital Strategy and Consumer Behavior
Having a digital strategy is the best way to prepare your organization's infrastructure so that it will be positioned to compete in all facets of its market. According to a recent Sprout Social study, Facebook remains the dominant force in both marketing strategy and...
Internet Leads: They’re Not Dead. But They’re Also Not Everything
According to a recent study, 49 percent of car buyers make their first contact with dealerships by walking in. But just because it’s their first actual contact with you doesn’t mean they are at the start of their process. Quite the opposite: most of these walk-ins are...
5 Search Strategies for Selling New 2019 Vehicle Models
The automotive industry is ever-changing and dynamic. It is estimated that 75 new vehicle models will launch in 2018(1) - of which 45 percent will be SUV models(1). And, 3.09 million vehicles1 are expected to hit showrooms in 2019, bringing increased competition and...
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