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Trending Auto Retail News

How to Address Declining Front-End Margins

How to Address Declining Front-End Margins

When we are no longer able to change a situation, we are challenged to change ourselves – Viktor Frankl The news is full of major disruptors; if you follow the headlines you might think that a world filled with autonomous vehicles is imminent (it isn't), or that new...

Secrets to a Successful Follow Up Call

Secrets to a Successful Follow Up Call

When a customer leaves the lot without purchasing a vehicle, there's a good chance he or she will never be back. A few may return, but most won't. Does that mean you should never follow up with customers? Obviously not! The follow-up call is critical and can...

Fuel Your Year-End Sales Event on Facebook

Fuel Your Year-End Sales Event on Facebook

Year End Sales Event season is one of the most crucial times of the year for dealerships. It's essential to move old models off the lot to make room for the latest models, which means almost every dealership is hitting the gas on its advertising spend to promote the...

Customer Experience Upgrades in 3 Simple Steps

Customer Experience Upgrades in 3 Simple Steps

Customers don’t necessarily arrive at your dealership expecting a great experience. When it comes to service, many dread a higher-than-normal repair bill. They expect to hear additional maintenance is needed, but don’t want to spend a lot of time at the dealership and...

Think Tank: Best Social Media Platforms for Your Industry

Think Tank: Best Social Media Platforms for Your Industry

Paid or Organic, Branding or Sales-- no matter what you're putting out there and why, there are certain platforms that serve our varying needs as business owners differently. In today's Think Tank, I'm breaking down what platforms your business could be getting the...

Building the Best Mobile Landing Pages

Building the Best Mobile Landing Pages

It’s the 21st century where cars and technology constantly surround us. Consumers are car shopping anywhere, anytime and on any device. Mobile landing pages are the online connection between you and your range of users, don’t make the mistake of using a one-size fits...

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