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Freebie Fridays: Embrace Fear

Freebie Fridays: Embrace Fear

Bill Wittenmyer shares why fear isn't something to be afraid of but rather an emotion you should embrace in this episode of Freebie Friday.

3 Lines of Defense Against Cyber Attacks

3 Lines of Defense Against Cyber Attacks

How confident are you that your dealership can withstand a cyber attack? In my experience, most dealers underestimate the threat of attack and overestimate their ability to withstand an attack. When looking at your internal information technology (IT) strategy, it's...

The Duality of Conferences

The Duality of Conferences

When it comes to working conferences, there are many different thought processes. The first, of course, is that a lot of money is spent between the cost of renting the booth space, sponsorship, the actual booth itself, staffing, swag, prizes and travel expenses....

How to Protect Customer Data During the Holiday Sales Season

How to Protect Customer Data During the Holiday Sales Season

With advertisements of cars with giant red bows plastered around America, it’s no surprise that December truly is one of the most popular times of year to buy a car. New 2019 models have just come on the market, and 2018 models are dropping in price, making it a great...

The Pre-Owned Model of Quality Over Quantity

The Pre-Owned Model of Quality Over Quantity

In the used vehicle business? Want to or not, most dealers are. Manufacturers have their hand in it as well, controlling the dealer to some point on selling and marketing certified pre-owned vehicles. Whether CPO or non-CPO vehicles are being sold, the primary working...

Witt’s Wise Words: Are You Burned Out

Witt’s Wise Words: Are You Burned Out

Bill Wittenmyer asks if dealership staff are feeling burned out and why it's important to make changes in order to improve their attitude in this edition of Witt's Wise Words.

Can Dealers Compete with Online Used Vehicle Retailers?

Can Dealers Compete with Online Used Vehicle Retailers?

Read the headlines and you see it everywhere: online used vehicle sales are booming. Carvana is expanding into dozens of new markets and although it has yet to turn a profit, its vehicle unit sales more than doubled and gross profit nearly tripled in Q3 2018. The...

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