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Witt’s Wise Words: Action Breeds Action
CDK Global VP of Sales Bill Wittenmyer shares how simply taking action can make you more successful in this edition of Witt's Wise Words.
Cross-Generational Marketing in the Automotive Industry
It may not be marked with permanent ink, but when it comes to making most retail purchases there is a generational dividing line. Since there is no one-size-fits-all marketing tactic, brands must know how each generation moves through the buying process in order to...
Freebie Friday: Dont Be A Stereotype
VP of Sales CDK Global Bill Wittenmyer explains why automotive industry professionals need to avoid being a stereotype in this episode of Freebie Friday.
Meet the Employees of Generation Z
It’s 2019, which means there are now adults who have only lived in the 21st century. Today’s 18- and 19-year-olds have never experienced a world without the internet, hybrid cars, or camera phones. They’ve probably never had to turn a record over, rewind a VHS tape,...
Are You Following Up?
Harvard Business Review reported that the number one complaint among customers is the absence of follow-up. As a result, 65% of customers are likely to speak poorly of a company and 48% will repeat their frustration to at least 10 people they know. Automotive...
Is Your Customer Data Safe?
Consumer data privacy concerns are constantly in the news. Growing pressure on lawmakers to do something has resulted in a wave of new consumer privacy legislation being passed in many states. California has passed the California Consumer Privacy Act (CCPA). A similar...
How Should a Dealer Expect Their DMS Conversion to Go
DealerBuilt CEO Mike Trasatti explains how dealers should expect a DMS conversion to go in this video blog.
Tires Are Revenue Drivers: Here’s How To Get Your Share
Sales profit margins are getting smaller, and dealerships are looking to service as the profit-making aspect of their business. And there’s one area of service that’s particularly overlooked, especially for how much revenue it can generate: tires. The good news is...
Spring Market’s in Seventh Week
Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Market Insights Report looks at the spring...
BLACK BOOK USED VEHICLE RETENTION INDEX DECLINES FOR 5TH STRAIGHT MONTH
Despite Recent Decline, Index Is Still Higher Than Its Level A Year Ago LAWRENCEVILLE, GA (May 6, 2019) – Black Book, a division of Hearst that provides industry-leading used vehicle valuation and residual value forecast solutions, released its Used Vehicle Retention...
2 Keys for Creating Effective Full Motion Walkaround Videos
In this video blog, Flick Fusion COO Tim James shares 2 key tips on how to create and maximize the effectiveness of full-motion video walkaround inventory merchandising videos.
Witt’s Wise Words: What Does Adversity Reveal?
In this edition if Witt's Wise Words, Bill Wittenmyer shares what adversity reveals in a person.
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