Trending Auto Retail News
The Evolution of Snapchat
Time spent on mobile devices is only increasing, and automotive dealers need new tools to reach Millennial and Gen Z auto buyers. With a large and unduplicated audience in these demographics, Snapchat has become a powerful channel for dealers looking to create an...
How to Become a ‘YouTube Boss’
Automotive consumers are moving from traditional to digital formats for their research prior to traveling to 1-2 dealerships. One of those formats is videos, 92% of the U.S. consumers who plan to buy within 6 months use YouTube. Also, 49% of shoppers visited a dealer...
Make It Happen or Watch It Happen – It’s a Choice
Most managers have made observations concerning important policies, procedures, and methods which at one time were put in place, only to ultimately and mystically vanish along the way. This recognition usually comes along after some negative event erupts changing the...
Overall Depreciation Rates Stable
Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Market Insights Report looks at the latest...
ADESA Announces New Leader of Product Development
Organizational Update Aimed at Developing and Delivering Industry-Leading Products and Services CARMEL, Ind. – Feb. 26, 2018 – ADESA, a business unit of global vehicle remarketing and technology solutions provider KAR Auction Services, Inc. (NYSE: KAR), announces Kurt...
3 Metrics to Measure Automotive BDC Performance
Does your dealership use an external BDC for sales calls? Many managers like to keep control of their sales process in house, but realistically, the majority of salespeople don't have time to place the hundreds of calls necessary every week to keep their pipeline...
4 Keys to Overcoming Marketing Attribution Challenges in the Automotive Industry
The automotive industry faces a unique set of challenges caused by major changes in global markets and consumer demand. Those changes mean it’s more important than ever for automakers to have a command of the levers they can control. Because the industry is grappling...
Cars.com Introduces Only Automatic Solution to Auto-Populate Options and Features Data for All Dealer Listings
AutoCorrected™ will instantly complete build data for all dealer listings, saving dealerships millions of dollars in lost profit margins and valuable staff time from manual process CHICAGO, January 23, 2019– Car dealerships nationwide spend more than 30 hours per 100...
NADA 2019 Recap
Another year, another NADA Show has passed, and Digital Dealer was there along with 22,000 other automotive industry professionals. The NADA Show pulled no punches this year with their excellent keynote speakers – Kat Cole, COO and President of Focus Brands; Comedian...
2019 Women’s Car Buying Report
Women now account for 45% of new car purchases – approaching a tipping point. With this segment responsible for buying 7.74 million new vehicles in 2018, dealers need to re-examine the ‘one size fits all’ approach to marketing and better tailor to an ever-growing base...
Four Reasons Why BDCs Fail and How to Improve Them NOW
Dealerships are always struggling with the decision on whether they need a BDC or not. Some try and succeed, but others try and fail. Why does this happen? How is one dealership’s BDC succeeding when other BDCs are failing and returning to status quo after a...
![Spring Selling Season [VIDEO]](https://digitaldealer.com/wp-content/uploads/2019/02/Screen-Shot-2019-02-26-at-8.28.00-AM-400x250.png)
Spring Selling Season [VIDEO]
Local Search Group CEO & Founder Jim Flint share some advice for dealers on how to best prepare for the Spring selling season.
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