Trending Auto Retail News
How to Create Your Fundamental Digital Strategy
By Kevin LeSage, Director of Digital Marketing, Autotrader The auto industry is rapidly changing, and it’s our job to stay a step ahead of both the competition and our customers’ needs. New technology is introduced at a dizzying pace, making more data available by the...
Navigating OEM Programs
By Caroline Hollis, Director of OEM Programs, Dealer eProcess Most manufacturers have some sort of OEM-recommended or mandated program for at the very least websites and digital marketing in order to be eligible for any type of co-op funds. Many programs also include...
Witt’s Wise Words: Optics
Bill Wittenmyer shares why choosing between smartphones and tablets in your dealership is important.
Are You Using Mobile Bill Pay?
This week’s #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what it means to be a #Google Partner. She also gives some strategies
fusionZONE Automotive Forms New Dealer Advisory Council
Advisors from a mix of dealers and dealer groups will help shape future company processes & product development Lakeland, FL, July 8, 2019 - fusionZONE Automotive, LLC today announced the formation of a dealer advisory council to gather feedback and insights...
New Car Investors Cash Bigger Checks
New-vehicle holding expense is the fastest-growing line item on dealers’ financial statements this year. NADA is reporting dealers are on pace to spend upwards of $140,000 in holding costs in 2019, which is a $250,000 turn in the wrong direction, compared to just a...
How to Unleash the Full Power of Your CRM
By Mark Vickery, Senior Director, Performance Management, VinSolutions Superpowers, like the ability to read a shopper’s mind to know just what you need to say to get him/her to buy, might make life easier, but even without these superpowers, you have more at your...
An Open Letter to Service Directors: Selling Your Way to Success
Dear Service Director: It’s summertime, and I know you are busy. In fact, if you’re the typical dealership manager, your day begins before 7 a.m. and won’t end for another 12+ hours. This time of year, it’s head-down, nose-to-the-grindstone, get it done, bang it out,...
Freebie Friday: Digital Retailing
Bill Wittenmyer shares why digital retailing is more than just a buzzword and why dealerships should be paying attention to it.
What Should Your Mindset Be When Going Through a DMS Conversion?
This week’s #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what it means to be a #Google Partner. She also gives some strategies
Are Third Party Leads Worth the Expense?
This week’s #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what it means to be a #Google Partner. She also gives some strategies
Can You Handle the Truth?
What do most successful businesses have in common? Whether it is Apple, Amazon, Zappos or Disney, they all excel at being consumer-facing. Can we as dealers learn from this example? Absolutely! And learning more about how our shoppers are thinking and what they’re...
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