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Trending Auto Retail News

AI: The Future of Digital Marketing

AI: The Future of Digital Marketing

In today’s digital world, if you want your audience to hear your message, it’s crucial to stand out among the flood of marketing communications hitting them at every turn. But all too often, marketers use a “one size fits all” mentality, sending messages on a standard...

It’s Time to Harvest: Using Data to Find Service Customers

It’s Time to Harvest: Using Data to Find Service Customers

By, Jeff Clark, President of SOCIALDEALER Imagine the power of not only knowing every visitor on your lot, but also knowing if they visited your neighbor’s lot or independent service facility. The automotive kingdom is ruled by data sourcing. Consumer data directs all...

Car Wars and VinSolutions Announce Improved Integration, Partnership

Car Wars and VinSolutions Announce Improved Integration, Partnership

The new partnership will allow for enhanced communication between the two automotive solutions, giving mutual clients heightened lead management capabilities.  Dallas, Texas, and Mission, Kansas – March 7, 2019 - Car Wars and VinSolutions have announced an improved...

Five Cutting-Edge Tactics to Help You Succeed in 2019

Five Cutting-Edge Tactics to Help You Succeed in 2019

Innovate or die. In today’s highly competitive market where modern-day dealers continue to face compressing margins, innovate or die is more relevant than ever, but how can you innovate at your dealership? Here are 5 areas where your dealership can both innovate and...

Why Integration Matters

Why Integration Matters

DealerBuilt CEO Mike Trasatti shares why integration is more important than ever in an industry continuously coming up with new solutions.

When it Comes to Technicians, Dealerships May Need a Bigger Boat

When it Comes to Technicians, Dealerships May Need a Bigger Boat

In my last blog, Technicians are the Key to Dealerships’ Future, I discussed how the race to acquire technicians may just be outweighed by the difficult task of retaining the ones dealerships already employ. Of course, as consumers keep their vehicles longer and the...

Anatomy of a Phishing Attack

Anatomy of a Phishing Attack

Do you believe your dealership is safe from phishing attacks? Here are two actual incidents that occurred at dealerships as a result of successful phishing attacks. One day a salesperson at a Ford dealership received an email. The subject line read: RE: 2015 Ford...

Digital Darwinism: What Dealers Can do to Market at the Speed of Life

Digital Darwinism: What Dealers Can do to Market at the Speed of Life

When I look around the industry, I see a disconnect between how shoppers and dealerships leverage technology in the car buying process.   Technology continues to disrupt everything we once knew and counted on. It’s reinventing how everything is bought and sold. It’s...

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