Trending Auto Retail News
Freebie Fridays: How to Maximize Your CPO Programs
In this episode of Freebie Friday, CDK Global VP of Sales Bill Wittenmyer shares tips on how dealers can get the most out of their CPO programs.
Profit By Action Quick Tip: Effective Labor Rate
Profit By Action Quick Tip on Effective Labor Rates (ELR) with Andy Church.
Fundamental Conversion Error
A few days ago, I wrote about the Fundamental Attribution Error. It’s when people place the motives for behavior on an individual’s character even though the environment is likely the most important driver Today, let’s discuss the Fundamental Conversion Error. It’s...
Digital Retailing: Don’t Forget About the Dealership!
Just about every technology company in the automotive space is working hard to produce pieces of the digital retailing puzzle to facilitate a better customer experience. But many are focused solely on crafting a solution that allows the customer to complete the...
Taking on Tesla: Key Brand Insights to Power Your Sales
Tesla has been dominating the electric vehicle market, but it’s now positioning itself as a top contender in the premium vehicle sector as well. In a recent press release, Tesla touted its Model 3 as the best-selling passenger car in the U.S. (in terms of revenue for...
NextGear Capital Names Top 10 Floor Planned Vehicles of 2018
Carmel, Ind., March 13, 2019 — While every dealer approaches inventory selection differently, floor planning data from last year highlights a set of common vehicles dealers found most appropriate to add to their lots. Trucks and sedans, which are typically practical...
Dealertrack Appoints Mandi Fang as Vice President and General Manager of DMS Business
Brand promotes from within, strengthens commitment to providing open, flexible, easy-to-use solutions that simplify processes for dealers Salt Lake City, UT – March 13, 2019 – Dealertrack today announced the appointment of Cox Automotive and industry veteran Mandi...
5 Tips on Giving the Next Generation the Buying Experience They Want
If it seems like you’re hearing a lot of “focus on improving the customer experience” these days, there’s a reason for that. While millennials may have been the driving force in the shift from brand and product focus to experience focus, every other age demographic...
LEASE CREDIT APPROVAL RATES DIP SLIGHTLY TO 65.9% ENTERING MARCH
Higher Number of Applicants Due to Fewer Lease Incentives at the Dealership CINCINNATI, OHIO (March 12, 2019) – Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 65.9% approval rate in February, a decrease...
Hard Facts: Why You’ll See More DuckDuckGo Traffic in Your Campaigns – Censorship & Search
This week’s #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what it means to be a #Google Partner. She also gives some strategies
NextGear Capital Offers 45 Day, No Fee or Interest Promotion for Dealers to Capitalize on Manheim Express Inventory and NextGear Capital Floor Planning
Dealers that purchase a vehicle listed through the Manheim Express app can floor plan it with NextGear Capital for 45 days for $0. The 45 Day, no fee or interest promotion highlights the fresh, well-priced inventory available through the Manheim Express app’s new...
How to Use Google Analytics to Better Inspect Your Paid Search Performance and Improve Your Digital Marketing ROI
By George Nenni, Founder, Generations Digital Google Analytics (GA) can be a wonderful tool for measuring the quantity and quality of dealership website traffic. When properly configured, GA can help dealers measure every traffic source down to the campaign and...
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