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Trending Auto Retail News

Affinitiv Appoints Kevin McShane as Chief Revenue Officer

Affinitiv Appoints Kevin McShane as Chief Revenue Officer

Marketing tech veteran hired to lead Affinitiv’s growth and expansion Chicago, IL—April 1, 2019— Affinitiv, the retail auto industry's leading marketing technology provider, has appointed Kevin McShane as Chief Revenue Officer (CRO). McShane is a 20-year veteran of...

ADESA Buffalo Honored with Ford Auction Service Award Program Awards

ADESA Buffalo Honored with Ford Auction Service Award Program Awards

CARMEL, Ind. – Mar. 21, 2019 – ADESA, a business unit of global vehicle remarketing and technology solutions provider KAR Auction Services, Inc. (NYSE: KAR), proudly announces ADESA Buffalo is a two-time Ford Auction Service Award Program (ASAP) 2018 award winner....

Mainstream Sedans and Vans Show a Lift in Values

Mainstream Sedans and Vans Show a Lift in Values

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Market Insights Report illustrates the...

Make That Incoming Call Your Next Sale

Make That Incoming Call Your Next Sale

As countless studies will attest, the effectiveness of texting, email, social media, and multiple other digital media in attracting customers to your business has consistently increased over the past few years. In fact, given all the proven advantages of digital, some...

The Bird Is the Word

The Bird Is the Word

One of the reasons video captures your customers’ attention and engages them so effectively is that, when done properly, it tells a story. I came across a great article on AdWeek.com, which shares how the scooter company Bird created a clever video telling a powerful...

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