Trending Auto Retail News
WANTALEASE.COM: NISSAN OFFERS AGGRESSIVE DEALS ON NEW LEASES IN JULY
Several Brands Offer Discounts on SUV Leases, Nissan Offers Attractive Lease Deals on Several of Their Vehicles CINCINNATI, OHIO (July 29, 2019) – Wantalease.com, the nation’s first online car lease marketplace for new lease deals, reports the latest update on new...
Outsell Reaches 100 Percent of Revenue Plan for First Half of 2019, Despite Weak Automotive Industry Environment
Dealers are tightening belts due to soft auto sales, but continue to invest in Outsell solutions to drive sales, service, and retention MINNEAPOLIS, July 29, 2019 (GLOBE NEWSWIRE) -- Outsell, which offers the first AI-driven marketing automation platform for the...
How Mistakes Are Handled Can Affect Corporate Culture
This week’s #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what it means to be a #Google Partner. She also gives some strategies
Advertising in Today’s Market: What to Do When You Can’t Do Everything
By Mark Sokal, President, Sokal Advertising in today’s market is challenging. Buyers consume more media than ever before - changing the way they make purchases, especially when it comes to cars. Understandably, this meant that the way dealers advertise had to change...
How to Use Google’s New Features to Attract Users to Your Showroom
By Christine Smith, Director Digital Strategy & Sales, Digital to Dealer Direct If you own a dealership or are a BDC/internet manager, you likely use Google to deliver pay per click (PPC) ads or display ads. These are effective ways to advertise your dealership -...
Don’t be Generic in Your Video Marketing
Today's consumers want marketing that is personalized to them. In the past, marketing has always been about broadcasting the same message to everyone. Attempting to catch as many "fish" as possible. That strategy no longer works in today’s modern world of consumer...
Making the Most of Customer Reviews
This week’s #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what it means to be a #Google Partner. She also gives some strategies
Omnichannel Service Marketing Yields Better Results
Dealerships aren't always the first place that vehicle owners think of when it's time for service. According to the Cox 2017 Car Buying Journey study, 23% of new vehicle owners and 53% of used vehicle owners did not return for service to the dealership where they...
MAX Digital Launches Collaborative Trade-In Process Tool
MAX My Trade leads to higher profits, improved CSI, better close rates CHICAGO — July 25, 2019 — MAX Digital, the dealer-first digital retail software provider for the automotive industry, has launched MAX My Trade, a guided experience that improves the trade-in...
Manheim Celebrates One Year Anniversary of Manheim Express with Two New Enhancements for Dealers
ATLANTA, Ga. (July 25, 2019) – Manheim Express officially turns one year old this month—and there’s a lot for dealers to celebrate. Since the app launched in 2018, Manheim has continued to raise the stakes in digital wholesaling with a slew of new features designed to...
Kelley Blue Book Turns Old Vehicles Into Life-Saving Support For St. Jude Children’s Hospital
IRVINE, Calif., July 25, 2019 -- Kelley Blue Book was honored with the St. Jude Children's Hospital Partner Campaign of the Year Award for its 2018 "Turn Your Car into Good Karma" partnership with Charitable Adult Rides & Services (CARS). Throughout the...
Connected TV: The Future of Video Advertising
By Raquel Rodriguez, Founder, R2 Media Connected TV (CTV) offers a major advantage in reaching Millennials, better known as the generation of cord-cutters, but many dealerships aren’t clear on what CTV is or how they can incorporate it into their current media...
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