Trending Auto Retail News
The Truth About Reviews
These days, consumers usually look at online reviews when deciding not only WHAT they are going to buy, but also WHO to buy it from. However, there have been plenty of scandals in the retail industry concerning fake or paid reviews. So, it gets a little cloudy in the...
The Importance of Understanding Marketing
This week’s #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what it means to be a #Google Partner. She also gives some strategies
Autotrader Unveils Best Cars for Dog Lovers & Limited-Edition Dog Goggles for Furry Friends this National Dog Day
ATLANTA, Aug. 22, 2019 -- Autotrader recognizes that most things in life are not one size fits all – including searching for the ideal vehicle or finding the newest four-legged furry addition to your family. For the sixth year in a row, Autotrader celebrates National...
Rides on Demand: How Vehicle Subscription Services Could Grow Your Profitability
Over the past few years, subscription services of all types have become increasingly popular with today’s consumers. Big names like Netflix and Amazon leverage them to offer optimized, often instantaneous access to their goods. Now, it’s the auto industry’s turn, with...
RECONVELOCITY BRINGS AUTOMATION AND OPTIMIZATION TO THE RECONDITIONING PROCESS FOR AUTO DEALERS
Fully Integrated Solution Helps Dealers Get Vehicles Retail-‐Ready Faster and Turns Reconditioning Process Into a Profit Generator LAS VEGAS – Aug. 19, 2019 – To combat margin compression and workflow inefficiencies in the retail automotive industry, ReconVelocity...
The Key to Long Term Success in Sales
This week’s #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what it means to be a #Google Partner. She also gives some strategies
The Push for Increased Fuel Economy Continues: How Can Fixed Ops Contribute?
Driven by the EPA, the economy, the price of fuel, the “green” movement, and consumer demand, the automotive industry continues to be pushed to manufacture more fuel-efficient vehicles. This is not breaking news; it has been a fact for the past 40+ years. In part, the...
Why the Service Write Up Is Critical
This week’s #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what it means to be a #Google Partner. She also gives some strategies
The Foundation of Connected TV Ads: A Brief History of Its Rise
By Mike Machado, Co-Founder and Chief Revenue Officer, Demand Local, Inc. The use of Connected TV (CTV) has grown substantially in the past nine years. CTV devices like Apple TV and Roku are putting viewers in control of what they watch and how they watch it. Instead...
You Keep Talking, But Are Your Customers Listening?
By Anthony Gjonaj, Regional Manager, automotiveMastermind Engage customers with the right message before they even know they’re in the market Today’s car shoppers are driven by digital and mobile technology, giving them more choice, more power, and greater...
‘Medium and Message’ Magic!
Last month, I shared ideas on why content/creative is still king. You can be on every medium, dot every digital ‘I’, saturate every market, but if the message isn’t right, you’re throwing a whole bunch of stuff at the barn wall that won’t stick. The key to the real...
3 Simple Ways to Communicate Better With Your Customers and Increase Sales
By Mike Hirschfield, CEO, Assured Influence The number one opportunity in your business right now lies in improving your communication. You don’t need the best price, or even the best product to win more sales, but you do need to create the best experience! It’s the...
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