Trending Auto Retail News
To BDC or Not to BDC?
By Christine Beougher, Director Digital Strategy & Sales, Digital to Dealer Direct While digital marketing has taken the world by storm over the last decade so has the rise of the BDC in car dealerships. For the average-sized dealership, having a BDC usually...
Best Practice for Hiring a Trainer for Your Dealership
This week’s #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what it means to be a #Google Partner. She also gives some strategies
Should You Send Holiday Cards?
This week’s #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what it means to be a #Google Partner. She also gives some strategies
Digital Retailing: A Practical Transition for Car Dealerships Today
By Ted Rubin, Founder and President, ActivEngage, Inc. In August of 1994, Phil Brandenberger went shopping for a compact audio disk, paid for it with his credit card, and made history. This was, by all accounts, the first online transaction. That CD was Sting’s Ten...
Take Control of Your Customer Experience by Breaking Down Your Data Silos
One of the biggest hurdles dealerships face when attempting to create a personalized experience for every customer is breaking down their data silos. Data silos are common in virtually every auto dealership today. They occur when information is accessible only to...
Why Dealers Are Turning to Digital Wholesale
By Ben Caffee, Senior Director, Offsite Solutions at Manheim Pressure is mounting on auto dealers’ retail margins. As vehicles last longer (the average life of a car is now a record of 11.8 years) new-car sales have plateaued. Dealers now have to look at all...
Video…You Can Do It
By David Hudson, Executive Producer/Director, D Hudson Productions Video is a very important element when marketing your dealership, but not every video needs to be a big-budget production. And by integrating various types of video content to your sales and marketing...
Change Your Words, Change Your Results
Eighty-six percent of car shoppers conduct online research before deciding to visit a local dealership, according to research from digital marketing agency Adtaxi. With all this research being conducted online, most consumers’ first vehicle inquiry is either by...
TAGRAIL Announces the Addition of Agile Marketing Features to its Digital Retailing Platform.
PLEASANTON, CA – August 01, 2019 – Digital retailing vendor TagRail announced today that they will be adding a marketing framework to its Digital retailing suite. Tagrail is one of the selected vendors approved by Toyota and Lexus for their digital retailing programs...
Are Your Phone Lines Hacker-Proof?
By Tom Harsha, Chief Product Officer, CallRevu You know to protect your dealership computer system from hackers, but what about your phone system? Phone hacking is common and often overlooked until you get hit with fraudulent charges. According to the Communications...
Influencer Marketing: You Don’t Need an Instagram Model
The hottest thing in social media marketing right now is influencer marketing. Businesses continually leverage celebrities to gain exposure and attention. Think about all the dealerships that hire famous athletes, or a YouTube celebrity, to help draw a crowd to their...
AS PLUGIN, ELECTRIC VEHICLE AND RIDESHARE PROGRAMS GROW, DEALERS TURNING TO F&I PRODUCTS TO SERVE CUSTOMERS
F&I Product Offerings Designed to Help Dealers Educate Customers CHESTERFIELD, MO (July 29, 2019) – Protective Asset Protection, a provider of F&I programs, services and dealer owned warranty company programs, continues to ensure its F&I product offerings...
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