Trending Auto Retail News
Is Your CRM a System of Engagement?
In the past, a vehicle sale started and ended on the showroom floor. Today, many of the discovery and purchase steps take place online. Online retail giants like Amazon have conditioned customers to expect timely and relevant communications across channels, plus a...
Consumer Data Privacy Laws are Spreading Nationwide
Is your dealership located in one of these 20 states? If so, pay attention. The California Consumer Privacy Act (CCPA) may be the first comprehensive data privacy law in the U.S., but it certainly isn’t the last. Since its passage,19 additional states have introduced...
Force Marketing Launches Drive, a New Dynamic Advertising Platform
ATLANTA, August 5, 2019 (Newswire.com) - Force Marketing is proud to announce their latest innovation, DRIVE, powered by Helix. DRIVE is a new automotive advertising tool that brings together audiences, automation, and attribution at every tier level to create an...
AutoConversion Forms Media Partnership with FIXED OPS DIGITAL for Digital Dealer 27
Naperville, IL USA - August 5, 2019 - AutoConversion, a multimedia production company and advertising network that features a variety of B2B programming for automotive technology businesses, today announces a new media partnership with FIXED OPS DIGITAL to provide...
In the Modern Marketing Puzzle, Don’t Lose Focus on the Customer Experience
I read an interesting study recently in MarketingWeek.com. It found that while marketers believe in the importance of the customer experience, within 2-3 years, that importance will decline due to business growth, transformation, and disruptive technologies. According...
Kelley Blue Book Names 10 Best Back-to-School Cars of 2019
IRVINE, Calif., August 6, 2019 – The 2019-2020 school year is right around the corner, and many parents and students are thinking about their transportation needs to campus and activities. With another semester about to kick-off, the editors at Kelley Blue Book have...
What My Mattress in a Box Taught Me About the Future of the Automotive Industry
By Eric Giroux, Director of Product, DealerSocket I did it. I pulled the trigger. I bought a foam mattress that arrived at my front door, compressed in a box, from a company I had never heard of. I didn’t know anyone who owned one. I had never touched (let alone, laid...
Affinitiv Releases eBook for Auto Dealers Focusing on Industry Disruptors: Razor and Razor Blade Model
An auto dealer’s guide to long-term profitability in a world of declining front-end margins Chicago, IL—August 5, 2019— Affinitiv, the retail auto industry's leading marketing technology provider, has released a free eBook for auto dealers. Industry Disruptors: The...
SURVEY: 79.3% OF C-SUITE FINANCE EXECUTIVES EXPRESS GROWING NEED FOR ARTIFICIAL INTELLIGENCE BUSINESS TRANSFORMATION IN AUTOMOTIVE LOAN PROCESSING PROCEDURES
Majority of Customers Report Complaints in Lengthy Vehicle Financing Processes from Lenders BURNABY, BC (August 5, 2019) - Inovatec Systems Corp., a provider of industry-leading, cloud-based software solutions for all financial institutions, today announced the...
How Can Your Dealership Win Business from Recall Customers?
A recent article in Wards Auto shares results from a study of 6,200 dealerships conducted by analytics company Marchex. According to the survey, dealerships who use active listening techniques and build rapport with customers on the initial calls are the...
AI: Challenging the Path to Purchase
By Eric Brown, CEO, inSearchX What if you woke up tomorrow and the path to purchase no longer existed? Today, we use our internet-connected devices to visit websites and curate content we find interesting. But this process is getting INVERTED as our AI-enabled devices...
Best Practice for Hiring a Trainer for Your Dealership
This week’s #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what it means to be a #Google Partner. She also gives some strategies
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