Trending Auto Retail News
Profit By Action Quick Tip: Prospecting
Sales people are not order takers. It is your responsibility to understand that your sales process starts with PROSPECTING, not the meet and greet. This Profit By Action QuickTip has great suggestions to help you grow your prospecting network.
Textmaxx Pro Wins ‘Tech Tank’ Top Technology Product at 2019 Digital Dealer 26
Synopsis: Sarasota, Fla.-based Textmaxx Pro, a national SMS communication and marketing platform firm takes first place in Tech Tank competition during recent 2019 Digital Dealer 26 Conference and Expo. ORLANDO, Fla. — The fact that 88 percent of all business calls go...
Digital Dealer 26 Recap
Another sun has set on the latest Digital Dealer Conference and, from my perspective, it was a success. There were some new ideas introduced into the agenda and some atypical appearances that infused this Digital Dealer not only with a fresh flavor but, perhaps, a...
It’s All About Timing: Effective Service Customer Communication
Notifying customers when they are due for service is an obvious—yet crucial—part of any dealer’s marketing strategy. Unfortunately, not all notifications get the same results. Many well-intentioned efforts are too little, too late, and don’t have a solid strategy. And...
Is Your Website Optimized for Mobile?
In this video blog, Brett Sutherlin shares the importance of having a website optimized for mobile.
Car Buyers Visiting Fewer Dealerships, Making Faster Decisions as Online Engagement Rises
ATLANTA, April 15, 2019 – According to a new study released today by Cox Automotive, budget-minded, time-strapped, tech-savvy U.S. car buyers are spending a higher percentage of their shopping time online and less total time in market as they hunt for their perfect...
Accessory Selling 101: Enthusiasts vs. Non-Enthusiasts
The Specialty Equipment Market Association (SEMA) published its latest market report recently. Of the many interesting findings contained within, perhaps the most exciting is that the accessory industry garnered an extraordinary $42.92 billion in retail sales last...
Kelley Blue Book Announces 2019 Brand Image Award Winners
IRVINE, Calif., April 17, 2019 – Automotive brands are among the most recognizable, most valued brands in the world. There are few products more ubiquitous in our day-to-day lives than the automobile and capturing the hearts and minds of car shoppers could mean more...
Paper Contracts: Lack of Transparency Drives Vehicle Maintenance Warranty Chargeback Claims
Vehicle maintenance warranties, including third-party aftermarket agreements, are a major source of chargeback claims for insurance and auto maintenance providers. The reason why, comes down to two factors, the dependence on paper transactions and lack of clarity on...
7 Tips for Optimizing Email Marketing Automation for Dealers
With 3.7 billion people using email today and an expected increase to 4.3 billion users by 2022, email marketing is a force to be reckoned with. We are talking nearly half of the world’s population at a savvy marketer’s fingertips. To top things off, the average ROI...
Why Tesla Missed the Boat
If you haven't heard already, Tesla was in a world of hurt after reporting its Quarter 1 sales. In fact, the pain was so great that some could say it almost became the Titanic with a series of unfortunate events including sales reported lower than expected, missed...
To Script or Not to Script? That Is the Question
When making videos for your dealership, it can be easy to get so caught up in the “What should I say?” that the video never gets made. Some video marketing experts advise that scripts are the way to go as the person on camera then knows what to say. But that may not...
Join us for Digital Dealer Las Vegas 2021