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Trending Auto Retail News

Naked and Afraid? How a Survivalist Mindset Breeds Mediocrity

Naked and Afraid? How a Survivalist Mindset Breeds Mediocrity

Have you ever seen the show "Naked & Afraid?" Two contestants strip down, head into the wild and basically starve for three weeks until someone comes to pick them up. Every time I see the show, I wonder how the contestants can call themselves survivalists when...

When it Comes to Sales & Service, Don’t Be A Zombie!

When it Comes to Sales & Service, Don’t Be A Zombie!

We have all heard of the ABCs of Sales (Always Be Closing), but I would like to turn that around to Customer Service – Always Be Considerate! If you put yourself in your customer’s shoes and Consider where they are coming from, what are their pain points, what can you...

Spring Market Strength in Fifth Week

Spring Market Strength in Fifth Week

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Market Insights Report shows the latest trends...

Granting 3 Wishes to Take the Wish Out of Marketing

Granting 3 Wishes to Take the Wish Out of Marketing

If given three wishes by a genie to help better support our clients’ goals, I’d ask these three questions: What’s your cost per sale? What’s your impression share for your name? How many salespeople do you have? Sure, there are hundreds of questions to ask. Millions...

Recall Masters Appoints John Dunning as President

Recall Masters Appoints John Dunning as President

Automotive Recall Solutions Innovator Adds Industry and Technology Leader to its Executive Team April 23, 2019, Laguna Hills, CA – Recall Masters, Inc., the leading provider of automotive recall news, data, training, and communications, today announced the appointment...

The Most Important Part of Your Marketing Strategy – Creative

The Most Important Part of Your Marketing Strategy – Creative

 Looking to lift your brand? Your first thoughts might be to seek out new advertising platforms or increase you budget. WRONG. There's an easy way to see up to 50% brand lift and it doesn't require either of those things. Updating. Creative. Might seem like too...

3 Innovative Recall Tactics

3 Innovative Recall Tactics

Many dealers struggle with getting customers to bring their vehicles in to take care of recall issues. The fact that the average recall completion rate is around 75 percent, tells us that standard recall marketing campaigns aren't as effective as they could be. Your...

What are the Odds?

What are the Odds?

On any given day, weathercasters in our area predict a 20% chance of rain. It’s a safe bet with a one in five chance of being correct. In an industry that tends to reward “Strong Wrong” more often than “Soft Right,” the bold and the brave may tell you that they can...

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